A neutral overview of Nordic brands and how visible they are in AI answers. Not a contest: everything is ordered by category and name.
The catalog shows how source citations in Google's AI overviews are distributed among the brands in the selected set. The data comes from DataForSEO LLM Mentions. We use different measurement routes for domains and for selected pages; the counting unit is stated next to the result. Today's measurements are not limited to a validated set of questions within the category. The category states which brands we compare, not necessarily the topic of the questions. The data was retrieved on the stated date, while the answers were recorded and updated at various times. A missing measurement does not mean zero hits.
Share of domain–answer hits. We count how many recorded AI answers cite each measured domain at least once, subdomains included. One answer can count for several domains. The percentage is calculated from the sum of domain–answer hits for the brands in this set.
Share of recorded page hits. This measurement uses selected pages rather than whole domains. We sum the API's recorded hits for the selected pages assigned to the brand, and the percentage is calculated within that page set. One AI answer can contribute hits for several measured pages. The result is not directly comparable with the whole-domain measurement.
These brands have a published measurement. The number is a share within its comparison basis, not a rank. Percentages from different bases cannot be compared. Sorting by share happens within each group with the same category, measurement route and retrieval date. Groups are never mixed.
The directory is ordered by category and name, never by score. Brands with a published measurement and brands without are split by data, not by payment. Not measured yet: Not the same as not visible.