What's the difference between AEO and GEO?

AEO is about being the answer to direct questions. GEO is about being cited as a source in longer, generative answers — like Google AI Overviews and Perplexity reports.

Which platforms does GEO cover?

The major generative search engines, which cite sources directly in answers. Which engines are used varies between tools.

Do I need E-E-A-T for GEO?

Yes. Google and other AI systems prioritize sources with Experience, Expertise, Authoritativeness, and Trustworthiness. Our tools help you build and signal these.

Can I try GEO tools for free?

Yes. Several GEO tools are available on the Scout plan. You can also test AI Visibility Checker and AEO Scanner without registration.

The Nordic Platform for Generative Engine Optimization

Get cited in AI Overviews, Perplexity, and generative search engines. Tools for in-depth content that AI systems trust and reference. GEO (Generative Engine Optimization) is about optimizing your content so that generative AI systems cite and reference it in their responses.

Data verified: May 2026

What is GEO?

The difference from AEO: AEO focuses on being the answer to direct questions. GEO is about being the source AI systems draw from when generating in-depth answers, comparisons, and summaries. Google AI Overviews, Perplexity, and similar systems choose sources based on depth, authority, and E-E-A-T signals.

Why GEO is critical in 2026

Google AI Overviews now appear on over 13% of US searches. Perplexity has 100M+ users. These systems cite sources directly in answers — businesses that get cited gain visibility and authority while others disappear into the crowd.

GEO coverage in generative search engines

NordicPulse's GEO stack tracks citations and source placement in generative search engines. Each platform selects sources differently — our tools show where you're already cited and where competitors take your place.

Toolbox: GEO tools

Includes Content Capsule Optimizer, Schema Generator Pro, Knowledge Graph Builder, Entity Mapper, FAQ Generator, AI Crawler Health, Citation Tracker, and Content Quality Grader. All built to help you become a cited authoritative source.

How it works

Step 1 — Analyze: run GEO check to see how AI systems treat your content. Step 2 — Optimize: add schema, improve structure, build authority with E-E-A-T signals. Step 3 — Measure: track citations in AI Overviews and Perplexity over time.

Pricing

Free Scout plan with 50 credits/month and access to a wide selection of tools. Paid plans from 499 NOK/month (Starter). GEO tools such as AEO Scanner are included from Scout, and AI visibility measurement from Starter. No lock-in, cancel anytime.

How to get cited in Google AI Overviews

Three GEO steps from zero to measurable AI citations.

Run the free AEO Grader — Grade your brand against ChatGPT, Gemini, and Perplexity without signing in. Scores and brand recognition appear immediately; the full report with sentiment, source analysis, and an action plan unlocks with your email. Learn more
Build Content Capsules with Schema Pro — Use Content Capsule Optimizer to structure content in AI-readable blocks and Schema Generator Pro to mark up Article/FAQ/HowTo entities. Learn more
Activate Citation Tracker in Watchtower — Let AEO Watchtower monitor citation trends over time so you know which pieces of content actually deliver AI visibility — and which don't. Learn more

Frequently asked questions

What's the difference between AEO and GEO?: AEO is about being the answer to direct questions. GEO is about being cited as a source in longer, generative answers — like Google AI Overviews and Perplexity reports.
Which platforms does GEO cover?: The major generative search engines, which cite sources directly in answers. Which engines are used varies between tools.
Do I need E-E-A-T for GEO?: Yes. Google and other AI systems prioritize sources with Experience, Expertise, Authoritativeness, and Trustworthiness. Our tools help you build and signal these.
Can I try GEO tools for free?: Yes. Several GEO tools are available on the Scout plan. You can also test AI Visibility Checker and AEO Scanner without registration.

Start free GEO check