AI & Searchgrowth
AI Citation Score
Measure how AI cites your brand — over time
What it does
AI Citation Score (ACS) is NordicPulse's methodology for measuring how strongly a brand is cited in AI answers. You observe a real LLM answer and record four sub-scores: Visibility (S), Position (P), Source diversity (D), and Tone & accuracy (T). The tool computes ACS = S×0.40 + P×0.30 + D×0.20 + T×0.10, adjusts for market, and combines multiple prompts into an intent-weighted composite (cACS). Each run is stored per project so you can track change over time and compare run against run. The number always comes from code, never an AI guess — the sub-scores are observations you can inspect beside the score.
The Problem
You can't tell if your AI visibility is actually improving.
- "Are we mentioned by ChatGPT?" is a yes/no with no measurable score
- Tools that guess a "citation score" give a number with no basis
- Without a time series you can't see if content work moves the needle
- No shared metric to report to clients or leadership
The Solution
A reproducible score based on observed AI answers.
- Record S/P/D/T from a real AI answer via a fixed rubric
- The score is computed in code — the same basis every time
- Composite cACS weights prompts by intent (transactional > info)
- Each run is stored per project for change-over-time
Features
- Validated ACS rubric: Four observed sub-scores (S/P/D/T) mapped to fixed rubric values — no guessing.
- S/P/D/T profile: Radar chart showing strengths and weaknesses across the four components.
- Change over time: Compare a run against the previous baseline and see per-component and cACS delta.
- Inspectable evidence: The actual AI answer and cited URLs are shown beside each score.
FAQ
- Does the AI guess the score?
- No. You observe a real AI answer and pick the rubric values for S/P/D/T. The score is computed deterministically in code (S×0.40 + P×0.30 + D×0.20 + T×0.10), adjusted for market. The model never generates the number.
- What's the difference between raw and adjusted score?
- Raw ACS is the plain weighted average. Adjusted ACS multiplies by a market multiplier (e.g. ×1.35 for Norwegian) and caps at 100. Both are shown separately so the adjustment is transparent.
- What does it cost?
- 10 credits per completed run. The tool calls no paid API — you run the prompts yourself — so the price covers platform and storage.
Try AI Citation Score free