What is "grounding" in the Copilot context?

Grounding means Copilot uses content from the web (via Bing) as a source to generate AI answers. When your pages are grounding sources, it means Copilot cites and references your content.

How does this differ from regular Bing SEO?

Traditional Bing SEO is about organic search results. Grounding is about being used as a source in AI-generated answers — an entirely new channel.

30 credits per tracking. The Growth plan includes 500 credits per month.

AI & Searchgrowth

Bing Grounding Query Tracker

Track how Copilot uses your website as a source

What it does

Microsoft Copilot uses the Bing index as a grounding source for AI answers. Bing Grounding Query Tracker lets you track whether your website is used as a source, which pages are cited most often, and which queries trigger citation. This is critical insight for AI visibility strategy — especially with Copilot integrated into Windows, Office and Edge.

The Problem

You don't know if Copilot uses your content.

No insight into whether Bing/Copilot cites your website
Impossible to know which pages function as grounding sources
You lack data to optimize for Microsoft's AI ecosystem
Copilot is integrated into Windows, Office and Edge — and you may be invisible

The Solution

Bing Grounding Tracker gives you full overview of your Copilot visibility.

Track which pages are used as grounding sources
See which queries trigger citation of your content
Monitor citation frequency and trends over time
Get recommendations to increase grounding visibility

Features

Grounding Tracking: Monitor in real-time whether Copilot uses your pages as source in AI answers. See exactly which pages are cited and in what context.
Query Mapping: Identify which keywords and questions trigger citation of your content. Use this to create more content that becomes grounding sources.
Trend Analysis: Track citation frequency over time. See if your optimizations are working and identify seasonal variations.
Optimization Suggestions: AI analyzes cited pages and suggests improvements for pages not yet used as grounding sources.

How it works

Enter Domain: Enter your domain and any key queries you want to track. The tool checks Copilot visibility for the domain.
AI Analyzes Grounding Status: The tool tracks whether your pages are used as grounding sources, which queries trigger citation, and compares with competitors.
Get Insights and Recommendations: Receive a report with citation status, query mapping, trends and concrete suggestions for improvement.

Use cases

Enterprise Companies: Copilot is integrated into Office 365. Ensure your brand is visible when employees at potential client companies use Copilot for research.
B2B SaaS: Monitor whether Copilot recommends your solution when users ask about your product category. Optimize content for grounding.
Media Companies: Check if news articles and analyses are used as sources in Copilot answers. Critical for understanding AI distribution of content.

Why Bing Grounding Is More Important Than You Think

Microsoft Copilot is integrated into Windows 11, Office 365, Edge and Teams. That means hundreds of millions of users have direct access to AI answers that potentially cite your content — or your competitors'.

Bing Grounding Query Tracker gives you the insight you need to understand and optimize for this channel. It's the first tool that specifically focuses on the Microsoft ecosystem's AI visibility.

FAQ

What is "grounding" in the Copilot context?: Grounding means Copilot uses content from the web (via Bing) as a source to generate AI answers. When your pages are grounding sources, it means Copilot cites and references your content.
How does this differ from regular Bing SEO?: Traditional Bing SEO is about organic search results. Grounding is about being used as a source in AI-generated answers — an entirely new channel.
What does it cost?: 30 credits per tracking. The Growth plan includes 500 credits per month.

Try Bing Grounding Query Tracker free