AI & Searchgrowth
Dark Traffic Estimator
Estimate traffic from AI search that analytics can't see
What it does
Dark Traffic Estimator measures your brand visibility on four AI platforms with real API calls and shows three modelled scenarios (low, base, high) for AI traffic hidden in Direct. Your own AI referrals are the starting point when you have them; otherwise the scenarios are shares of Direct. Each scenario states its basis: assumption, vendor study or stress test.
The Problem
AI traffic doesn't show in analytics.
- ChatGPT and Perplexity traffic appears as "direct"
- No way to measure AI-driven visits
- Underestimating total traffic value
The Solution
Measured visibility and openly described scenarios.
- Real visibility checks on four AI platforms
- Low, base and high scenarios with the basis for each
- Revenue per scenario, and ROI against an investment you enter
Features
- Three Scenarios: Modelled monthly visits in low, base and high scenarios, labelled as a model, not observed traffic.
- Measured Visibility: Whether ChatGPT, Perplexity, Gemini and Claude mention your brand.
FAQ
- How accurate are estimates?
- It is not a measurement. With AI referrals the scenarios are 1×, 2.4× and 4× your visible referrals; without them, 2, 5 and 10% of Direct. 2.4× and 2 to 5% come from a single vendor study (Loamly); the rest are assumptions. Visibility only affects confidence.
- What does it cost?
- 50 credits per estimation.
Try Dark Traffic Estimator free