Which platforms are covered?

Google Ads, Facebook/Instagram Ads (via Meta Ad Library), and LinkedIn Ads. We use official transparency APIs where available.

How many competitors can I track?

Up to 5 competitors per analysis.

How accurate are the budget estimates?

Budget estimates are based on ad volume, keyword competition and industry benchmarks. They give a good indication of magnitude, but are not exact numbers — use them as directional.

Can I see historical ads?

Yes, the tool stores historical data so you can see how competitor ads have changed over time — useful for identifying A/B tests and seasonal patterns.

Does it work for small local businesses?

Yes, as long as the competitor runs digital ads. For local businesses Google Ads data is especially valuable for seeing which keywords and messages local competitors use.

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Ad Spy

See your competitors' ads across all platforms

What it does

Ad Spy gives you X-ray vision into your competitors' advertising strategy. See their active ads across Google, Facebook, Instagram, and LinkedIn. Analyze messaging patterns, creative approaches, and landing pages. Use these insights to build better ads that outperform the competition.

The Problem

You have no idea what ads your competitors are running.

Competitors' ad strategy is invisible to you
You're guessing at messaging and creative that works
No way to learn from what's already proven in your market
Your ad budget gets wasted on untested approaches

The Solution

Ad Spy reveals your competitors' entire advertising playbook.

See active ads across Google, Facebook, Instagram, and LinkedIn
Analyze messaging patterns and creative approaches
Discover which landing pages they drive traffic to
Get AI-powered insights on what makes their ads effective

Features

Multi-Platform Scanning: Discover ads across Google, Facebook, Instagram, and LinkedIn in one view.
Messaging Analysis: AI analyzes ad copy patterns — headlines, hooks, CTAs, and emotional triggers.
Creative Insights: See visual patterns, formats, and creative approaches that work in your niche.
Competitive Intelligence: Track how competitors' ad strategy evolves over time.

How it works

Enter the competitor domain or brand name — the tool searches for active ads on all supported platforms
See all active ads with messaging, creative, landing pages and estimated budget — sorted by platform and campaign type
Analyze patterns, identify opportunities and use the insight to create better ads that stand out from competitors

Use cases

PPC specialists who need competitive insight before launching new campaigns — see what works before spending the budget
Marketers who want to differentiate their ads — understand what competitors say so you can say something different and better
Agencies pitching new clients — show the competitive landscape and identify opportunities the client has not exploited

Why use Ad Spy?

Competitive insight is the fastest path to better ads. Instead of testing from scratch you can see what already works in the market — which messages resonate, which creative formats engage and which landing pages convert. This saves thousands in test budget.

Differentiation requires knowledge. You cannot stand out from competitors if you do not know what they say. Ad Spy gives you the complete picture of the competitive landscape so you can position your ads strategically — with messages that fill gaps competitors do not cover.

Historical data reveals strategies. By seeing how competitor ads change over time you can identify seasonal patterns, A/B tests and strategy shifts — insight that gives you a head start in planning your own campaigns.

FAQ

Which platforms are covered?: Google Ads, Facebook/Instagram Ads (via Meta Ad Library), and LinkedIn Ads. We use official transparency APIs where available.
How many competitors can I track?: Up to 5 competitors per analysis.
How many credits does it cost?: 25 credits per analysis.
How accurate are the budget estimates?: Budget estimates are based on ad volume, keyword competition and industry benchmarks. They give a good indication of magnitude, but are not exact numbers — use them as directional.
Can I see historical ads?: Yes, the tool stores historical data so you can see how competitor ads have changed over time — useful for identifying A/B tests and seasonal patterns.
Does it work for small local businesses?: Yes, as long as the competitor runs digital ads. For local businesses Google Ads data is especially valuable for seeing which keywords and messages local competitors use.

Try Ad Spy free