Entitiesstarter
Claim-Frame-Prove Audit
Analyze your About page as an Entity Home
What it does
Your About page isn't a marketing page — it's your Entity Home. Search engines, Knowledge Graphs, and AI chatbots use it to understand who you are. Claim-Frame-Prove Audit analyzes three dimensions: (1) CLAIM — does the page clearly state what you are, what you do, and who you serve? (2) FRAME — is the positioning language academic and neutral, not exaggerated? (3) PROVE — is there third-party evidence that corroborates the claims? You get scores on comprehensibility, credibility, and deliverability, an Entity Home checklist, and a prioritized action plan.
AIs don't understand who you are
Most About pages are written for humans — not machines. Vague language and missing structured data make it impossible for AI systems to recommend you.
- Google can't build a Knowledge Panel without clear identity statements
- ChatGPT and Perplexity can't recommend you without verifiable facts
- Superlatives like "leading" and "best" reduce credibility for AI systems
- Missing third-party evidence makes claims unverifiable
Barnard's Claim-Frame-Prove Methodology
The tool analyzes your About page using Jason Barnard's (Kalicube) research-based methodology for machine-readable Entity Homes.
- CLAIM analysis: scores clarity of identity, services, and target audience
- FRAME analysis: evaluates language tone — academic vs. marketing
- PROVE analysis: finds and evaluates third-party evidence and links
- Entity Home checklist with 10 Barnard-recommended elements
Features
- Claim Scoring: Evaluates whether you clearly state what you are, what you do, and who you serve — with concrete improvement suggestions.
- Frame Analysis: Checks if language tone is academic and neutral. Identifies exaggerations and suggests improved text.
- Prove Verification: Maps third-party evidence — links, certifications, press mentions — and suggests missing evidence.
- Entity Home Checklist: 10-point checklist based on Barnard's research: disambiguation, timeline, technology, team, location, etc.
FAQ
- What is an Entity Home?
- Entity Home is the term Jason Barnard uses for the page that serves as the authoritative source of information about an entity (person, company, product). Usually this is the About page.
- What does Claim-Frame-Prove mean?
- CLAIM: clearly state what you are. FRAME: present facts in favorable but neutral context. PROVE: corroborate with third-party evidence. Together they make an About page machine-readable.
- What does it cost?
- Claim-Frame-Prove Audit costs 10 credits per analysis.
- Who is Jason Barnard?
- Jason Barnard is the founder of Kalicube and a researcher in Brand SEO, entity optimization, and Knowledge Panel Management. He is considered one of the world's foremost experts on Brand SERP optimization.
Try Claim-Frame-Prove Audit free