Contentfreelancer
Press Release Architect
What it does
Generates press releases in standard PR format with headline, lead, quote, background and contact info. Optimized for journalists.
Your press releases are ignored by journalists
Journalists receive hundreds of press releases daily and ignore 95% of them. The most common reasons: wrong format, marketing language instead of news angle, missing quotes and no clear news value in the headline.
- Wrong format not following standard PR conventions
- Marketing language instead of objective news angle
- Missing quotes from relevant spokespersons
- No clear news value — journalist doesn't understand why this matters
Press releases in professional format journalists actually use
Press Release Architect generates press releases in standard PR format: news angle headline, 5W1H lead, quotes, background, boilerplate and contact info. The result is press releases journalists actually read and use.
- Standard PR format with all necessary sections
- News angle headline communicating value immediately
- 5W1H lead answering all fundamental questions
- Professional quotes and boilerplate text
Features
- Standard PR format with headline, lead, quote, background and contact info
- News angle generator finding the strongest angle
- Quote generator adapted to spokesperson role and tone
- Boilerplate and contact info section in standard format
How it works
- Enter the news, company information and spokesperson
- AI generates a complete press release in standard PR format
- Customize quotes and details, then distribute to media
Use cases
- PR departments sending press releases to Norwegian and international media
- Startups announcing product launches and milestones
- Agencies writing press releases for clients in various industries
Why use Press Release Architect?
A press release following standard PR format has dramatically higher chance of being picked up. Journalists scan the headline in 2 seconds — if it doesn't communicate news value, it's deleted. Press Release Architect ensures the headline has a clear news angle and the lead answers all 5W1H questions.
Quotes are the part of the press release journalists most often use directly. A good quote gives the article a human voice and saves the journalist time. Press Release Architect generates professional quotes adapted to the spokesperson's role — strategic for CEO, technical for product managers, value-focused for account managers.
The boilerplate section is more important than most think. This is where the journalist finds background information about the company: what you do, how big you are, and where you're located. A good boilerplate builds context and credibility. Press Release Architect generates a professional boilerplate based on the company information you provide.
FAQ
- What is standard PR format?
- Headline, date/location, lead (5W1H), body with quotes, background, boilerplate (about the company) and contact info. This is the format journalists expect.
- Does it generate quotes?
- Yes, professional quotes adapted to the spokesperson's role. CEO quotes are strategic and visionary, product managers are more technical, and account managers focus on value.
- Can I use it for different types of news?
- Yes, adapted for product launches, partnerships, hires, financial results, events and crisis communication.
- Is it optimized for Google News?
- Yes, the press release is generated with news-optimized structure and metadata. For full Google News optimization, use together with News Writer.
- Is Norwegian and English supported?
- Yes, generate in Norwegian for Norwegian media and English for international. For both, generate two versions with adapted news angles.
Try Press Release Architect free