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Circle of Trust

Map your brand's trust network

What it does

Circle of Trust maps the network of entities that vouch for your brand online. It analyzes backlinks, mentions, social connections, and schema relationships to visualize your trust network.

The Problem

You don't know who corroborates your brand online.

• No overview of trust network
• Missing corroboration weakens AI citations
• Don't know where to build relationships

The Solution

Map your trust network and strengthen it.

• Analyze backlinks, mentions, and schema connections
• Visualize trust network with strength scores
• Identify gaps and opportunities

Features

• Network Map: Visual map of entities that vouch for your brand.
• Trust Scoring: Score the strength of each corroboration.
• Gap Analysis: Find where your trust network is weak.

How it works

1. Describe your industry, key keywords and competitors — the tool reasons out the source landscape
2. Get an overview of the source types that shape the industry, with an assessment of accessibility and priority
3. Follow the action plan to get mentioned where it counts — guest publishing, citation building and expert positioning

Use cases

• AEO strategists who need to understand the source landscape in their industry — it is the starting point for any AEO strategy
• PR teams prioritizing which publications and media to work toward
• Brands that do not appear in AI answers and need an entry strategy — understand why, and what to do about it

Why use Circle of Trust?

AI visibility starts with being mentioned on the right sources. You can polish your own content endlessly, but if AI search engines do not draw from your domain, you are rarely named. Circle of Trust gives you a considered overview of which source types matter in your industry — and a plan for entering them.

Targeted PR pays off better than scattered PR. Instead of working toward random media, you can prioritize the publications and professional communities that actually shape the source landscape in your industry. The effort is the same, but it lands where it counts.

The competitive picture gets clearer. Describe your competitors and you get an assessment of where they are likely already mentioned, and where openings remain. That gives you an order to work in rather than a general ambition of "more visibility".

FAQ

What is Circle of Trust?

The network of websites, organizations, and individuals that corroborate your brand claims online.

What does it cost?

50 credits per analysis.

What is a trust circle?

The informal set of sources AI search engines draw on repeatedly for a given topic. These sources tend to have high subject-matter authority, verifiable content and broad presence in the material the models and search indexes are built on.

Does the tool check what the AIs actually answer?

No. It has no web access and runs no queries against ChatGPT, Perplexity or Google AI Overview. What you get is a reasoned assessment of the source landscape in your industry. If you want actual data, run your questions in the platforms yourself and paste the answers in — then the sources in them get reviewed.

Does the trust circle change?

Yes, it moves. New sources come in as they build authority, and others fall out as they lose relevance. Model updates can also shift which sources get weight, so it pays to repeat the review at intervals.

How long does it take to get in?

It depends on your starting point. If the brand already holds some standing in the field, targeted work can show results within a few months. If you are entirely new, it takes longer. The strategy is built to take the most realistic entries first.

Try Circle of Trust free