What is a "link equity leak"?

A link equity leak occurs when internal links send authority to pages that don't contribute to conversion — e.g. tag pages, archives, or deep hierarchy pages. This authority could instead strengthen money pages.

How many pages are crawled?

Up to 500 pages per run. For larger sites you can run multiple runs focusing on different sections.

30 credits per analysis. The Growth plan includes 500 credits per month.

SEO Analysisgrowth

PageRank Flow Optimizer

Optimize internal link structure and authority distribution

What it does

Internal linking is the most underrated SEO tactic. PageRank Flow Optimizer visualizes how authority flows between pages on your website, identifies "link equity leaks" where authority disappears to unimportant pages, and suggests optimizations that strengthen your most important conversion pages. Based on Edward Sturm's principle: build links to subfolders, not homepage.

The Problem

You don't know where your authority disappears.

Internal link structure is random and unplanned
Authority "leaks" to archive pages, tags and unimportant pages
Money pages lack sufficient internal link authority
You have no idea how many clicks away important pages are from the homepage

The Solution

PageRank Flow Optimizer shows you exactly where authority flows.

Visual map of authority distribution
Identify link equity leaks to unimportant pages
Suggestions for internal link optimizations with estimated impact
Focus on strengthening conversion pages and money pages

Features

Flow Visualization: See how PageRank flows through the website in an interactive diagram. Thicker lines = more authority. Red nodes = leakage.
Leak Detection: Identify pages that absorb authority without contributing — tag pages, archives, duplicates and deep hierarchy pages that are rarely visited.
Money Page Analysis: See how much internal authority your most important conversion pages receive. Compare with competitors and ideal state.
Optimization Suggestions: Get a prioritized list of internal link changes. Each recommendation includes which pages should link to each other and why.

How it works

Enter Domain: Enter your domain and define your money pages (conversion pages). The tool crawls and analyzes internal link structure.
AI Calculates PageRank Flow: The algorithm calculates authority distribution, identifies leaks and evaluates how well money pages are prioritized.
Get Optimization Plan: Receive a visual report with flow diagram, leak list and prioritized suggestions for internal link improvements.

Use cases

E-commerce Sites: Steer authority to product categories and bestseller pages instead of blog archives and tag pages. Increase ranking for transaction keywords.
SaaS Companies: Ensure pricing page, demo page and sign-up page receive maximum internal authority. Optimize pillar/cluster structure.
Large Content Sites: Remove leakage to outdated content and archive pages. Consolidate authority to the most important pillar articles.

Why Internal Linking Is the Best SEO Investment

Internal linking is the only SEO factor you have 100% control over. You don't need backlinks, no external approval — just smart changes in your own codebase.

Edward Sturm's principle is simple: build links to subfolders (money pages), not homepage. PageRank Flow Optimizer shows you exactly where to build these links for maximum impact.

FAQ

What is a "link equity leak"?: A link equity leak occurs when internal links send authority to pages that don't contribute to conversion — e.g. tag pages, archives, or deep hierarchy pages. This authority could instead strengthen money pages.
How many pages are crawled?: Up to 500 pages per run. For larger sites you can run multiple runs focusing on different sections.
What does it cost?: 30 credits per analysis. The Growth plan includes 500 credits per month.

Try PageRank Flow Optimizer free