Where does the journalist data come from?

The database is crowdsourced from the NordicPulse user community and verified against public sources.

Does AI generate pitches for me?

Yes, the tool analyzes the journalist's profile and generates a tailored pitch template you can edit.

Can I track pitch status?

Yes, you log status for each pitch: sent, read, responded, published or rejected.

Does it work for all Nordic countries?

The database focuses on Norway, Sweden and Denmark, with gradual expansion to Finland and Iceland.

Search and browsing is free. AI pitch generation uses 20 credits per pitch.

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Journalist Network

What it does

Crowdsourced journalist database with search, AI pitch generation, pitch tracking and coverage measurement. Build relationships with journalists covering your industry in the Nordics.

You have no systematic access to Nordic journalists

PR in the Nordics is about relationships, but most companies have no structured overview of relevant journalists.

No central database of Nordic journalists sorted by beat
Pitching is manual and random — you don't know who covers what
Hard to track which journalists you've contacted and the outcome
Missing templates and structure for effective pitches journalists actually read

Complete PR tool with journalist database and AI pitching

Journalist Network combines a crowdsourced database of Nordic journalists, AI-powered pitch generation and full contact and coverage tracking.

Searchable database of Nordic journalists filtered by industry, outlet and topic
AI-generated pitch suggestions tailored to the journalist's profile and interests
Pitch tracking with status updates and coverage logging
Network statistics showing your PR efforts over time

Features

Crowdsourced database of Nordic journalists, sorted by beat and outlet
AI-generated pitch template tailored to each journalist's profile and past coverage
Pitch tracking with pipeline view: sent, read, responded, published
Coverage measurement with statistics on your PR efforts and results

Why use Journalist Network?

Press coverage in reputable media is the strongest E-E-A-T signal you can build. Google and AI models actively pull from news sources to verify entity credibility.

Journalist Network eliminates the guesswork from PR. Instead of sending generic press releases, you identify exactly which journalists cover your field.

FAQ

Where does the journalist data come from?: The database is crowdsourced from the NordicPulse user community and verified against public sources.
Does AI generate pitches for me?: Yes, the tool analyzes the journalist's profile and generates a tailored pitch template you can edit.
Can I track pitch status?: Yes, you log status for each pitch: sent, read, responded, published or rejected.
Does it work for all Nordic countries?: The database focuses on Norway, Sweden and Denmark, with gradual expansion to Finland and Iceland.
What does it cost?: Search and browsing is free. AI pitch generation uses 20 credits per pitch.

Try Journalist Network free