Strategyfreelancer

Press Release

What it does

Generates press releases in standard format with all necessary elements — headline, lead, quote and contact info.

You spend hours writing press releases that never get picked up by media

Press releases are still one of the most effective ways to get media coverage and build backlinks. But most press releases are ignored by journalists because they're poorly written, lack news value, or don't follow standard press release format. The result is hours of writing work that never produces results — no media coverage, no backlinks, no visibility. The problem is amplified by the fact that most companies don't have a PR department and must write press releases themselves.

• Press releases lacking a news angle that get ignored by journalists
• Wrong format and structure signaling unprofessionalism to newsrooms
• Hours of writing work that never results in media coverage or backlinks
• Missing understanding of what journalists actually look for in a press release

Generate professional press releases in the right format in minutes

Press Release generates complete press releases in standard journalistic format with all necessary elements. The tool helps you formulate a strong news angle, write a captivating headline and lead, include relevant quotes, and structure the content as journalists expect. The result is press releases that look professional and have a greater chance of being picked up by media.

• Standard format: follows the inverted pyramid and journalistic press release standard
• News angle: helps you identify and formulate the strongest news angle
• Complete structure: headline, lead, body text, quote, background information and contact info
• SEO-optimized: includes relevant keywords to maximize visibility in search engines

Features

• Press release generator: creates complete press releases with all necessary elements
• News angle finder: analyzes your content and suggests the strongest news angle
• Quote generator: creates credible, quote-friendly statements from leadership
• Distribution guidance: suggests relevant media outlets and journalists to send the press release to

How it works

1. Describe the news, event or announcement you want to communicate
2. Press Release analyzes the content and generates a complete press release with news angle
3. Get a finished press release with headline, lead, body text, quote and contact info

Use cases

• Small businesses without PR departments needing professional press releases for product launches and news
• Marketers wanting to build backlinks through press release distribution to news websites
• Startups announcing funding, partnerships or milestones needing media coverage

Why use Press Release?

Press releases are an underrated SEO strategy. When a press release gets picked up by news websites, it generates high-quality backlinks from authoritative domains — which is extremely valuable for SEO. Additionally, media coverage provides brand visibility and credibility that no amount of paid advertising can match. Press Release makes it easy to create professional press releases that actually get picked up.

Most small and medium businesses can't afford a PR agency, but still have news that deserves media coverage — product launches, hires, partnerships, milestones. Press Release gives you PR agency quality on your press releases without the cost. The tool follows exactly the same structure and format that professional PR agencies use, and helps you find the news angle that gets journalists to bite.

For Nordic businesses, press releases are especially effective because the Nordic media landscape is more accessible than in larger markets. Local and regional media in the Nordics often need content and are more inclined to pick up press releases from local businesses. Press Release helps you exploit this opportunity by creating press releases adapted to Nordic media culture and journalistic standards.

FAQ

What should a press release contain?

A standard press release has these elements: 1) Headline — short, captivating and news-oriented, 2) Lead — first paragraph summarizing who, what, when, where and why, 3) Body text — elaborating details in descending order of importance, 4) Quote — a statement from a relevant person in the company, 5) Background information — brief about the company, and 6) Contact info — who media can contact for more information. Press Release includes all these elements automatically.

How do I get journalists to read the press release?

The most important thing is the news angle. Journalists receive hundreds of press releases daily and scan the headline in under 2 seconds. If the headline doesn't signal news value, it gets deleted. Press Release helps you formulate a headline that captures attention — by focusing on what's new, surprising or relevant to the journalist's readers. Additionally, the tool provides tips on timing and distribution.

Are press releases still relevant for SEO?

Yes, but in a different way than before. Google no longer values press releases as a direct ranking factor. But press releases picked up by news websites generate valuable backlinks and brand mentions. Additionally, press releases can rank in Google News and provide visibility for brand searches. Press Release optimizes the press release for both media coverage and SEO value.

How long should a press release be?

Ideally 400-600 words. Shorter than 300 words seems incomplete, longer than 800 words rarely gets read completely. Journalists prefer concise press releases where they can quickly find the most important facts. Press Release stays within this range and structures content so the most important information comes first — in line with the inverted pyramid standard in journalism.

Can I adapt the tone for Nordic media?

Yes. Nordic media has a different tone than for example American media. Nordic journalists prefer factual, sober communication without exaggerations. Press Release adapts the tone to Nordic media culture — direct, fact-based and without unnecessary hype. The tool also avoids typical PR clichés like "groundbreaking", "revolutionary" and "world-leading" that Nordic journalists react negatively to.

Try Press Release free