Does this guarantee media coverage?

No one can guarantee media coverage — it depends on news value, timing and journalist interest. But Authority Press dramatically increases the chances by presenting your story in the right format with the right angle. Companies using professionally formatted press releases get 3-5 times higher response rates than those sending unformatted emails.

Can I use this for local media?

Absolutely. Authority Press is especially effective for local media because local journalists often have fewer resources and appreciate well-written press releases they can use directly. The tool adapts angle and format for local vs. national vs. industry media.

How long should a press release be?

An effective press release is typically 400-600 words — long enough to cover all important details, short enough for the journalist to read it all. Authority Press stays within this length and structures the content so the most important comes first (inverted pyramid).

When should I send the press release?

The distribution plan suggests optimal timing based on news type and target media. Generally: Tuesday-Thursday morning (08-10) for daily media, Monday for weekly media, and 2-3 weeks ahead for monthly magazines. Avoid Fridays and weekends unless the news is time-sensitive.

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Authority Press

What it does

Assembles a press release from the fields you fill in, with a lead paragraph, a quote and contact details in the usual form. The text is yours to send through your own network. This tool does not distribute, and promises no media coverage.

You have news worth sharing but do not get media coverage because your press releases do not reach journalists

Journalists receive hundreds of press releases daily and ignore 95% of them. Most press releases are written from the company perspective — full of self-praise and buzzwords — instead of presenting a news story the journalist can use. The result is that good stories never reach the media because they are packaged in the wrong format. Professional PR agencies cost 30,000-100,000 NOK per month, which is unrealistic for most small and medium businesses.

Ignored press releases — you send out press releases that never get responses because they are written as advertising instead of news
Wrong angle — you present the story from the company perspective instead of finding the news angle the journalist cares about
Missing media contacts — you do not know which journalists cover your industry or how to reach them effectively
Expensive PR agency — professional PR help costs tens of thousands per month, making it inaccessible for most businesses

Get journalist-ready press releases with strong news angles — written the way journalists actually want to use them

Authority Press analyzes your story and identifies the strongest news angle — then generates a complete press release written in journalistic style with headline, lead, body text, quotes and background information. You also get customized media pitches for different journalists and a distribution plan for maximum coverage.

News angle analysis: identifies the strongest news angle in your story — what makes it relevant, timely and interesting for journalists and readers
Journalistic format: writes the press release in inverted pyramid style with strong headline, informative lead and structured body text — the way journalists expect it
Customized pitches: generates individual media pitches adapted for different journalists and media — with personal angle and explanation of why this particular journalist should cover the story
Distribution plan: suggests which media, journalists and timing give the best chance of coverage based on your industry and news type

Features

Quote generator: creates natural, credible quotes from key people in the company — formulated the way journalists actually use them in articles without editing
Media list: suggests relevant journalists, editors and media based on your industry, geography and news type — with contact information and previous coverage
Follow-up templates: generates follow-up emails for journalists who have not responded — with new angle or additional information that increases the chance of response
SEO-optimized version: creates a web version of the press release optimized for search engines — so it also generates organic traffic when published on the website

How it works

Describe the news or story you want to share — the tool analyzes it and identifies the strongest news angle for media coverage
Get a complete press release in journalistic format plus customized media pitches for relevant journalists — ready to send
Follow the distribution plan to send the press release to the right media at the right time — and use the follow-up templates to increase response rate

Use cases

Product launches — generate press releases that present new products with a news angle that makes them interesting for industry media and technology journalists
Milestones and results — transform company milestones (hires, revenue growth, partnerships) into news stories that build brand awareness and credibility
Expert commentary — position yourself as an expert source for journalists by offering comments and insights on current industry events and trends

Why use Authority Press?

Media coverage is the most credible form of marketing. An article in a reputable newspaper or industry magazine has 10 times more credibility than a paid ad — because it is editorially independent. Authority Press helps you get this valuable coverage by presenting your story the way journalists actually want to use it.

Format beats content. Many good stories never get media coverage because they are presented in the wrong format. Journalists do not have time to dig for the news angle in a long company presentation. Authority Press packages your story in the format journalists expect — so they can use it directly without editing.

PR is a muscle that must be trained. The companies that get the most media coverage are not necessarily those with the biggest news — they are those that consistently send good press releases. Authority Press makes it possible to maintain steady PR activity without hiring a PR agency.

FAQ

Does this guarantee media coverage?: No one can guarantee media coverage — it depends on news value, timing and journalist interest. But Authority Press dramatically increases the chances by presenting your story in the right format with the right angle. Companies using professionally formatted press releases get 3-5 times higher response rates than those sending unformatted emails.
Can I use this for local media?: Absolutely. Authority Press is especially effective for local media because local journalists often have fewer resources and appreciate well-written press releases they can use directly. The tool adapts angle and format for local vs. national vs. industry media.
How long should a press release be?: An effective press release is typically 400-600 words — long enough to cover all important details, short enough for the journalist to read it all. Authority Press stays within this length and structures the content so the most important comes first (inverted pyramid).
When should I send the press release?: The distribution plan suggests optimal timing based on news type and target media. Generally: Tuesday-Thursday morning (08-10) for daily media, Monday for weekly media, and 2-3 weeks ahead for monthly magazines. Avoid Fridays and weekends unless the news is time-sensitive.

Try Authority Press free