Does the tool measure the ranking at each point itself?

No. The tool sets up the grid, the points and the keywords, and explains how to run the check — the searches themselves are done by you or your rank tracker. You then paste in the positions and the tool interprets them into a combined overview.

How many points should the grid have?

It depends on the area. For a typical city area with a radius of a few kilometers, a dozen well-placed points is often enough — evenly spread, with extra density where your customer base is largest. The tool suggests a distribution based on the area and radius you provide.

Can I compare with competitors?

Yes, if you note who ranked above you at each point. Paste the competitor names in alongside the positions and you see which competitors recur in which areas — and where you are closest to catching up.

How often should I run the review?

Monthly works for most local businesses. If you are actively working on Google Business Profile, local links and reviews, it can be worth doing more often. The key is to use the same points and the same keywords every time, otherwise the rounds can't be compared.

Does this work for all types of local searches?

It gives most value for searches with local intent — service searches like "plumber", "dentist" and "restaurant", "near me" searches and location-specific searches. For national keywords without geographic variation a grid gives little. The tool flags it if the keywords you provide are unlikely to vary geographically.

Suitestarter

Local Domination Grid

What it does

Sets up a grid of check points for your area, explains what to look for at each point, and interprets the positions you fill in into a picture of where you stand strong and weak.

You don't know where you rank locally — and lose customers to competitors in neighborhoods you never check

Local rankings vary from place to place. You can sit at the top downtown and be invisible three kilometers away, because Google shows different results depending on where the user stands. If you only check from the office, you see one position and assume it holds for the whole city. Without a geographic review you have little basis for knowing where you are actually visible and where you lose customers to local competitors.

Local rankings vary — you can be #1 downtown but invisible 3 km away
A single ranking check hides the geographic variation
You don't know which areas you stand strong in and which you lose to competitors
Without a geographic overview it's hard to prioritize local SEO actions

A grid showing where to check — and what the positions mean once you have checked

Local Domination Grid lays a grid over your area and sets up the check points: which neighborhoods and locations are worth checking, which keywords belong to each point, and how to run the check. Fill in the positions you observed and they are interpreted into an overview of where you stand strong, where you stand weak, and which areas to prioritize first.

Grid setup: suggested check points spread across the area you specify
Measurement guidance: how to check the position from each point without being fooled by personalization
Interpretation: paste in the positions you found and get them sorted by urgency
Prioritization: which weak areas are worth the effort, based on where your customers actually are

Features

Adjustable grid: choose area size, point density and keywords to fit the review
Multiple keywords: set up the grid for several keywords at once and get one combined plan for the review
Comparison over time: paste last round's positions alongside this round's and the development is interpreted
Report-ready summary: the text is structured so it can be pasted straight into the client report

How it works

Define the area (address + radius), the industry and the keywords you want to review
Get the grid with check points, keywords per point and a short guide for how to check
Fill in the positions you found and get them interpreted into a prioritized overview of weak and strong areas

Use cases

Local businesses wanting to understand where they're visible and where they lose customers to competitors
SEO agencies wanting to document local development for clients in an understandable way
Chain businesses with multiple locations wanting to compare local visibility between branches

Why use Local Domination Grid?

Local SEO is about geography, and a single ranking position tells you little about your actual visibility. You can sit first when checking from the office and far down when someone searches from the district where half your customers live. The grid makes that variation visible — it shows you where to look, instead of letting you conclude from one search.

For SEO agencies the geographic overview is a good reporting move. Instead of a list of positions you can show the client which parts of the city are covered and which are not, and how the picture has changed since the last round. It is easier to understand — and easier to tie to the actions you actually took.

Strategically, the value is that it surfaces opportunities. Perhaps you are strong downtown but weak in a suburb with many potential customers. Perhaps a competitor dominates one bounded area you could reclaim with targeted work. Local Domination Grid structures the review and interprets your findings, so priorities rest on observations rather than gut feeling.

FAQ

Does the tool measure the ranking at each point itself?: No. The tool sets up the grid, the points and the keywords, and explains how to run the check — the searches themselves are done by you or your rank tracker. You then paste in the positions and the tool interprets them into a combined overview.
How many points should the grid have?: It depends on the area. For a typical city area with a radius of a few kilometers, a dozen well-placed points is often enough — evenly spread, with extra density where your customer base is largest. The tool suggests a distribution based on the area and radius you provide.
Can I compare with competitors?: Yes, if you note who ranked above you at each point. Paste the competitor names in alongside the positions and you see which competitors recur in which areas — and where you are closest to catching up.
How often should I run the review?: Monthly works for most local businesses. If you are actively working on Google Business Profile, local links and reviews, it can be worth doing more often. The key is to use the same points and the same keywords every time, otherwise the rounds can't be compared.
Does this work for all types of local searches?: It gives most value for searches with local intent — service searches like "plumber", "dentist" and "restaurant", "near me" searches and location-specific searches. For national keywords without geographic variation a grid gives little. The tool flags it if the keywords you provide are unlikely to vary geographically.

Try Local Domination Grid free