Videofreelancer
Podcast Matchmaker
What it does
Defines what kind of podcast you fit, which search criteria to use when looking, how to evaluate the candidates — and writes the pitch.
You are missing links and exposure from podcast guest appearances
Podcast guest appearances are an underrated channel. An appearance usually brings a link from the podcast's website, exposure to a new audience, and content that stays in the archive. But the work up front is heavy: you have to find relevant podcasts, judge whether the audience resembles yours, check whether they take guests at all, and write a pitch that stands out from all the others. Most give up before getting started.
- Unclear which type of podcast you actually fit as a guest
- No system for judging whether a podcast's audience resembles your target group
- Hard to separate active podcasts that take guests from inactive and closed formats
- The pitch takes time to write, and generic ones rarely get a reply
Get a target profile, search criteria, an evaluation checklist and a ready pitch
Podcast Matchmaker starts from your expertise, audience and goals and sets up the work for you: which type of podcast you fit, which search terms and directories to use when looking, which criteria to judge each candidate against, and a pitch you can adapt. The search itself you do in Apple Podcasts, Spotify or a podcast directory — the tool has no podcast database.
- Target profile: which topics, formats and audience types you belong in
- Search criteria: search terms, categories and directories to look in for candidates
- Evaluation checklist: what to verify on each candidate before you pitch
- Pitch: a draft built on your background, which you adapt to each podcast
Features
- A target profile for which kind of podcast suits your expertise and audience
- Search terms and directories to use when looking for candidates yourself
- Evaluation checklist: activity level, guest policy, format and relevance — you check, the tool explains what to look for
- Pitch draft with subject line, opening and topic ideas you can offer as a guest
How it works
- Describe your expertise, your audience and what you want to achieve
- Get a target profile, search criteria and an evaluation checklist to use in the podcast directories
- Paste in the candidates you find, and get an assessment of each plus an adapted pitch
Use cases
- SEO agencies wanting to build links through guest appearances for their clients
- Subject matter experts and founders wanting more visibility in their field
- Nordic businesses wanting to reach neighbouring markets through Swedish or Danish podcasts
Why use Podcast Matchmaker?
Podcast guest appearances build links and professional profile at the same time. Each appearance gives an editorial link, exposure to a new audience, and content that stays in the archive. What stops people is rarely willingness — it is that working out where you belong and what to write in that first email takes time.
Podcast Matchmaker handles that part. You get a clear target profile, the search criteria to look with, an evaluation checklist to apply to the candidates you find, and a pitch draft to adapt. The search and the verification you do yourself — which is also where you get a feel for which podcasts you actually want to be on.
For Nordic businesses this is a market with room left. The Nordic podcast landscape is growing, and competition for guest spots is often less fierce than in the English-language one. The tool helps you set up the work for both local podcasts and international ones with Nordic relevance.
FAQ
- Does the tool find specific podcasts for me?
- No. It has no podcast database and no web access, and would risk inventing both names and contact details. What you get is a target profile, search criteria and an evaluation checklist — the search itself you do in Apple Podcasts, Spotify or a podcast directory. The candidates you find can be pasted in and assessed.
- How valuable are podcast links for SEO?
- They are worth having because they come from editorial sources and are hard for competitors to copy — they require someone actually inviting you. The link usually sits in the show notes with context about your expertise. The value varies with how established the podcast is, and that is for you to judge.
- How do I judge whether a podcast is worth pitching?
- Check four things: has it published recently, has it had guests before, do the topics sit close to your field, and does the audience resemble your target group. The tool gives you the list and explains what counts as a good and a poor answer on each point — the check itself you do in the podcast's feed.
- What should a good podcast pitch contain?
- It should be short, show that you have actually listened to an episode, explain what you can contribute for this particular audience, and show you have done this before. The tool writes a draft from your background — the episode you reference, you have to listen to yourself.
- Does it work for Nordic podcasts?
- Yes. The target profile and search criteria can be set up for Norwegian, Swedish, Danish or Finnish, and the pitch is written in the same language. Competition for guest spots on Nordic podcasts is often less fierce than on the large English-language ones.
Try Podcast Matchmaker free