Claim-Frame-Prove Audit — User Guide
NordicPulse AI tool for auditing About pages using Jason Barnard's Entity Home methodology.
What is Claim-Frame-Prove Audit?
Claim-Frame-Prove Audit analyzes your About page (your "Entity Home") for machine readability. The tool scores three dimensions based on Jason Barnard's (Kalicube) research-based methodology:
- Claim — Does the page clearly state what you are, what you do, and who you serve?
- Frame — Is the positioning language academic and neutral, not exaggerated?
- Prove — Is there third-party evidence corroborating the claims?
Results include scores for understandability, credibility, and deliverability, an Entity Home checklist, and a prioritized action plan.
How to use the tool
1. Fill in the form
| Field | Description | Required |
|---|---|---|
| Brand name | The name of the company or brand you are analyzing | Yes |
| About page URL | Full URL to the About/About Us page | Yes |
| Industry | Industry or sector (for contextual analysis) | No |
2. Run audit
Click Run audit. The analysis typically takes 10-20 seconds.
3. Read the results
The results page shows:
- Overall Score — Overall assessment (0-100)
- Understandability — Can machines understand who you are?
- Credibility — Is there evidence for what you claim?
- Deliverability — Can the information be relayed by AI systems?
Understanding the results
Claim Analysis
Shows each identity claim found on the page. Each claim is scored as Strong, Weak, or Missing, with specific improvement suggestions.
A good claim uses clear, definitive language: "is a", "specializes in", "serves". Weak claims use vague language: "passionate about", "working with".
Frame Analysis
Evaluates positioning language. Severity levels:
- Good — Academic, neutral tone
- Warning — Slightly exaggerated but acceptable
- Critical — Superlatives or unverifiable claims
Each element gets an improved version you can use directly.
Prove Analysis
Maps third-party evidence per claim:
- Proof found — External source confirms the claim
- No proof — Claim lacks external corroboration
Suggestions for how to add proof for each unproven claim.
Disambiguation
Checks if the page clearly distinguishes you from other entities with similar names. Important for Knowledge Panel attribution.
Entity Home Checklist
10-point checklist based on Barnard's research. Each element is marked as present or missing, with importance level (critical, important, nice-to-have).
Action Plan
Prioritized actions sorted by impact and effort. Start with actions that have high impact and low effort.
Cost
10 credits per analysis.
Data Integrity
| Source | Type | Description |
|---|---|---|
| About page URL | User input | You provide the URL being analyzed |
| Gemini AI | AI analysis | Evaluates Claim/Frame/Prove quality |
The tool does not fetch HTML directly — the AI model analyzes based on URL and brand name. For best results, ensure the About page is publicly accessible.
Tips
- Run the analysis before and after changes to measure improvement
- Start with the action plan's top 3 — they deliver the biggest impact
- Use the improved text from Frame analysis directly on the page
- Add at least one external proof per main claim
- Combine with E-E-A-T Entity Scanner for a complete trust analysis
Related Tools
- E-E-A-T Entity Scanner — Scan for trust signals and schema markup
- Trust Architect — Build an E-E-A-T strategy
- Schema Generator — Create structured data (JSON-LD)
- AI Crawler Health — Check if AI crawlers can read your page
Last updated 2026-03-19