Gap Hunter

Gap Hunter answers one concrete question: does every service you offer have its own page on your website? You enter the site URL and list your services; the tool genuinely crawls your sitemap, reads the title and heading of each page, and matches services against pages. The result is a coverage percentage and a list of services missing their own page.

The crawl is real and the matching is deterministic text comparison; no AI is involved. What the tool finds is actual content on actual pages.

Do not confuse this with AEO Gap Hunter, a different tool for content gaps in AI search.

Who it's for

Local businesses and their agencies who want to know which services lack a landing page, the most common structural gap in local SEO.

Prerequisites

• Logged-in account with enough credits
• 250 credits per analysis
• The site must have a sitemap; without one the analysis stops and credits are refunded
• You enter the service list yourself, at least one service

Step by step

1. Enter the website URL.
2. Click "Import from Google Business Profile" to fetch your service list directly (requires a connected GBP account under Settings), or add services manually. The order is used as priority: the first five count as most important.
3. Run the analysis and wait while the pages are crawled.

Reading the results

• The coverage percentage shows the share of services with a matching page.
• Per service you see whether a page exists (with URL and match quality) or is missing.
• Missing services are your build list: one dedicated page per service.
• Download the report as CSV to keep working in a spreadsheet.

Results are not saved, so export before leaving the page.

Common problems

• "No sitemap found": the analysis requires sitemap.xml. Credits are refunded automatically; publish a sitemap and try again.
• A service shows as missing even though the page exists: the matching reads titles and main headings. If the page does not mention the service there, it does not count as covered, which is an SEO finding in itself.

Limitations

• Matching is text-based on titles and headings, not a content analysis of the full page.
• The GBP import requires Google to have granted quota for the Business Profile API (default quota is zero). If you see a quota message, it is Google approval that is missing — not your connection.
• Priority is controlled only by the order you enter services in.

Related tools

• GBP Optimizer and GBP Year Planner, for the Google profile of the same services
• Service Gap Scanner, for a broader service-gap angle
• AEO Gap Hunter, if content gaps in AI search are what you are after

Last updated 2026-08-10

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