GBP Competitor Audit — User Guide
What is GBP Competitor Audit?
GBP Competitor Audit compares your Google Business Profile against up to 3 competitors. The tool fetches real data from Google Maps and uses AI to identify gaps, advantages, and actionable steps.
How to use
Step 1: Fill in the form
- Go to Tools → Local SEO → GBP Competitor Audit
- Enter your business name as it appears on Google Maps
- Enter your city (e.g. "Oslo")
- Add up to 3 competitors (comma-separated)
- Click Run competitor analysis
Step 2: Confirm credit usage
The tool costs 30 credits. You must confirm before the analysis starts.
Step 3: Read the results
Results are displayed in several sections:
- Overall score (0-100) — How strong your profile is compared to competitors
- Profile cards — Rating, review count, photos, categories, and completeness for each business
- Gap analysis — Where you trail competitors, with specific numbers
- Your advantages — Strengths you already have
- Recommendations — Prioritized actions sorted by expected impact
What is measured?
| Metric | Description |
|---|---|
| Rating | Average stars (1-5) |
| Review count | Total Google reviews |
| Photos | Estimated photo count on profile |
| Categories | Primary and secondary categories |
| Website | Whether the profile links to a website |
| Completeness | Percentage of fields filled out |
Data source
- Live data is fetched from Google Maps via Serper API
- AI analysis is performed by Gemini for gap identification and recommendations
- Some metrics may be AI estimates if real data is unavailable
Tips for best results
- Use the exact business name as it appears on Google Maps
- Choose competitors that actually rank in your city for the same services
- Re-run the analysis after implementing actions to measure progress
Pricing
30 credits per analysis.
Related tools
- GBP Optimizer — Full profile audit with checklist
- Review Velocity Tracker — Measure your review collection speed
- Review Strategy Generator — Build a complete review strategy
Last updated 2026-04-09