LLM Brand Monitor — User Guide
NordicPulse AI tool for unified AI visibility monitoring across 5 platforms.
What is LLM Brand Monitor?
LLM Brand Monitor is a unified dashboard combining Citation Gap Analyzer and AI Overview Tracker into one interface. Instead of running separate analyses, you get a complete picture of how AI platforms mention your brand.
The tool checks:
- Perplexity — Sonar API
- ChatGPT — via Azure OpenAI
- Gemini — via Vertex AI
- Claude — via Anthropic API
- Google AI Overviews — via Serper SERP API
How to use
1. Fill in the form
| Field | Description |
|---|---|
| Brand name | Your brand name (e.g. "NordicPulse AI") |
| Domain | Your domain without protocol (e.g. "nordicpulse.ai") |
| Keywords | Up to 10 keywords, one per line. Use keywords your users actually search for in AI platforms. |
| Competitors | Optional. Up to 5 competitors, one per line. Used for leaderboard comparison. |
2. Start monitoring
Click Start monitoring. The tool runs Citation Gap and AI Overview Tracker in parallel. Typical time: 30–60 seconds.
3. Read the results
The dashboard shows five sections:
- Hero KPIs — Overall visibility score, AI Share of Voice, sentiment, and AIO trigger rate
- Platform Overview — Card for each AI platform with citation status, sentiment, and sources
- Competitor Leaderboard — Ranked list of competitors sorted by citation count
- Content Types — Distribution of content types cited by AI platforms (listicle, how-to, comparison, etc.)
- Prioritized Actions — AI-generated action cards with priority, category, and urgency score
Understanding the results
Visibility Score (0–100)
Weighted average of platform presence, citation position, and sentiment. Above 60 is good, above 80 is strong.
AI Share of Voice
Percentage of keywords where your brand is cited in AI responses. Higher is better.
Sentiment (0–100)
Average sentiment across platforms. 50 is neutral, above 65 is positive, below 35 is negative.
Platform Cards
Each card shows whether the brand is mentioned (green check) or not (red X), citation count, sentiment bar, and top cited URLs.
Action Cards
Each action has:
- Priority: Critical / High / Medium
- Category: Content / Technical / Outreach / Monitoring
- Urgency score: 0–100, sorted highest first
- Star: Mark important actions
- Complete: Check off when the action is done
Cost
150 credits per analysis.
Covers:
- 4 AI platform calls (Perplexity, ChatGPT, Gemini, Claude)
- Serper SERP batch (up to 10 keywords)
- Gemini action plan generation
Data Integrity
- All AI platform data is real-time data from live API calls
- Google AI Overview data is real SERP data from Serper API
- The action plan is AI-generated by Gemini based on observed gaps
- Badge: Live (green pulse) — no simulated or cached data
Tips
- Use specific keywords: "best AEO tools Norway" gives better insight than "SEO tools"
- Add competitors: The leaderboard becomes more valuable with competitors to compare against
- Run regularly: AI platforms update their answers continuously. Aim for weekly checks.
- Star actions: Use the star feature to filter the most important actions
Related tools
- Citation Gap Analyzer — Deeper source analysis per platform
- AI Overview Tracker — Detailed Google AI Overview tracking
- Sentiment Trend Tracker — Sentiment over time per platform
- Brand Stickiness Score — Measure brand consistency in AI responses
Last updated 2026-03-19