PAA Authority Builder — User Guide
What is PAA Authority Builder?
PAA Authority Builder is a comprehensive research workstation for People Also Ask questions. The tool fetches real PAA questions from Google (DataForSEO SERP data), classifies them with AI, and gives you the tools to build a complete content strategy.
How to use the tool
1. Start an analysis
- Navigate to PAA Authority Builder in the tool list
- Enter a keyword (e.g. "SEO strategy")
- Click Start Analysis (costs 50 credits)
- Wait while the tool fetches real PAA data from Google and classifies the questions
2. Explore the results
Results are displayed across four views:
- Tree View — Interactive tree with questions grouped by category (what, how, why, etc.)
- List View — Flat list of all questions, sortable and filterable
- Data View — Table view with all classification data (intent, demand, difficulty, etc.)
- Strategy View — Generate a Hub & Spoke strategy with pillar pages and supporting articles
3. Filter and search
- Use the search field to find specific questions
- Click category chips to filter by question type
4. Per-node actions
Click a question to open the detail modal with these actions:
| Action | Credits | Description |
|---|---|---|
| Related Questions | Free | Fetch similar questions |
| Related Search Terms | Free | Fetch related keywords |
| Featured Snippet Tips | 3 | Tips for winning a Featured Snippet |
| Deep Dive | 5 | Generate additional sub-questions |
| Live Answer | 5 | Fetch grounded answer via Perplexity |
| Voice Search Optimization | 3 | Optimize for voice search |
| Suggest Format | 3 | AI recommends the best content format |
| Content Brief | 5 | Generate a complete content brief |
5. Content Studio
Select questions by clicking "Add to Content Studio" in the detail modal. The Studio offers:
| Action | Credits | Description |
|---|---|---|
| Master Brief | 10 | Combined content brief for all selected questions |
| FAQ Schema | 10 | Ready-to-use JSON-LD FAQ schema |
| Smart Anchor Map | 10 | Internal linking plan between questions |
| Persona Simulation | 10 | Simulate how different personas react |
6. Export data
Click Export to download the data in:
- JSON
- CSV
- XLSX (Excel)
- Markdown
- HTML
Data quality
- Live — Questions fetched directly from Google (DataForSEO SERP data)
- AI — Questions generated by AI (via Deep Dive)
All classification data (intent, demand, difficulty, click potential, journey stage) is AI-generated based on real questions.
US fallback: if the selected country returns no «People Also Ask» box, the tool retries against Google US (English) — and clearly marks the result with an amber notice next to the AI summary, so you know the questions are not local.
Credits overview
- Initial analysis: 50 credits
- Deep Dive / Live Answer / Content Brief: 5 credits per action
- Snippet Tips / Voice Search / Format: 3 credits per action
- Studio actions: 10 credits per action
Tips
- Start with broad keywords to get the most questions
- Use the Strategy View to plan pillar pages
- Export to XLSX to share with your team
- Use Content Studio to generate FAQ schema directly
Last updated 2026-08-09