PR Autopilot — User Guide
NordicPulse AI tool for automated journalist outreach.
What is PR Autopilot?
PR Autopilot is a 4-phase pipeline that automates the process from landing page to personalized journalist pitches. The tool uses NordicPulse's journalist database and AI analysis to find relevant journalists, understand their writing style, and generate pitches that reference the journalist's work.
How to use the tool
1. Fill in the form
- Brand name (required) — The name of the company or product you are pitching.
- Landing page URL or landing page text — Provide context about what you are pitching. Either a URL or paste text directly.
- Target country — Filter journalists by country (Norway, Sweden, Denmark, Finland, UK, or all Nordic).
- Pitch type — Choose between cold pitch, newsjacking, exclusive, or relationship building.
- Max journalists — Adjust the slider (5–30) for how many journalists to match.
2. Choose mode
- Step-by-step — Go through each phase manually. You can review and adjust angles, approve journalist matches, and see profiles before pitch generation.
- Quick Mode — Run all 4 phases automatically without stops. Best for rapid campaigns.
3. The phases
Phase 1: PR Angles AI analyzes your landing page and generates 5–8 newsworthy angles. Each angle includes:
- Headline and description
- Relevant beats (topics)
- Newsworthiness score (0–100)
In step-by-step mode, you can select which angles to use going forward.
Phase 2: Journalist Matching Searches the journalist database based on selected angles. Matching happens via:
- Beat overlap (journalist's topics vs. angle's relevant beats)
- Entity coverage (journalists covering similar companies/industries)
- Country and verification status
Phase 3: Journalist Profiling AI analyzes each matched journalist and maps:
- Writing style (data-driven, narrative, opinion, investigative)
- Recent topics
- Tailored angle suggestion
- Recommended tone for the pitch
Phase 4: Pitch Generation Generates personalized pitches in batches. Each pitch contains:
- Subject line (max 60 characters)
- Pitch body (max 150 words, starts with a reference to the journalist's work)
- AI score (0–100)
- Improvement tips
4. Read the results
After all phases you will see:
- Summary statistics — Number of angles, journalists, pitches, and average AI score.
- Pitch cards — Expandable cards with full pitch text, copy button, and tips.
- Save to Pitch Tracker — Saves all pitches to the database for follow-up.
Cost
100 credits per run. Includes 5–8 Gemini calls across 4 phases.
Data Integrity
- AI Analysis — All angles, profiles and pitches are AI-generated via Gemini.
- Journalist data — Fetched from NordicPulse's journalist database (crowdsourced + AI-enriched).
- No live API calls to external platforms — this is a pure AI analysis + database tool.
Tips
- Start with step-by-step mode the first time to understand what the tool does.
- Deselect angles that do not fit before proceeding to journalist matching.
- Use landing page text (not just URL) for more precise angles.
- Edit pitches manually after generation — AI pitches are a starting point, not final.
- Save pitches to Pitch Tracker to track responses over time.
Related tools
- Journalist Network — Explore and contribute to the journalist database.
- Cold Email Pro — Multi-step email campaigns for outreach.
- Digital PR Stunt — Idea generator for viral PR stunts.
- HARO Pitch — Respond to journalist requests from HARO/Qwoted.
Last updated 2026-03-22