Report Podcast Studio — User Guide
NordicPulse AI tool for generating podcast scripts from existing reports.
What is Report Podcast Studio?
Report Podcast Studio converts any NordicPulse report into a professional podcast script. The tool analyzes all report sections — from hero statistics and charts to competitor analyses and insights — and generates a conversational script that explains the findings in an engaging way.
Three styles are available:
- Podcast — Two-host format with dialog, questions and answers, surprise moments
- Summary — Narrative format with a single narrator voice summarizing findings
- Briefing — Short executive briefing with only key findings and recommendations
How to use
- Open a report via the Reports page or a direct link
- Find the buttons at the top of the report, next to PDF export
- Click Podcast (microphone icon)
- Wait 10-20 seconds while the AI analyzes the report and generates the script
- The podcast panel opens below the report with the generated script
Understanding the output
Podcast script
The script is organized in sections matching the report:
- Intro — Welcome and overview of what the report covers
- Section discussions — Each report section is explained and discussed
- Closing — Summary and key takeaways
Each segment shows:
- Timestamp — Estimated time in the episode (based on 150 words/minute)
- Speaker label — Who is speaking (Host 1, Host 2, Narrator)
- Content — The actual dialog/text
Estimated duration
Shown at the top of the panel. Calculated automatically from word count (150 words/minute).
Copy script
Click the Copy script button to copy the entire script to clipboard. Can then be pasted into:
- Text-to-speech tools (ElevenLabs, Google TTS)
- Podcast editing software (Descript, Riverside)
- Documents or presentations
Podcast styles in detail
Podcast (two hosts)
Generates a natural conversation between two hosts:
- Host 1 asks questions and reacts with surprise/curiosity
- Host 2 explains findings and provides context
- Includes "wow moments" and comparisons
- Suitable for: client-facing presentations, marketing content, internal training
Summary (narrative)
A single narrator voice that summarizes:
- Flowing, professional narrative
- Focuses on key findings and trends
- Suitable for: newsletters, podcast episodes, audio summaries
Briefing (executive)
Short and concise:
- Only the most important numbers and recommendations
- No filler words or digressions
- Suitable for: management reporting, quick overviews, decision-making
Which report data is used?
The tool extracts data from all section types:
| Section Type | What is used |
|---|---|
| Hero Stats | Key metrics and values |
| Donut Chart | Category distribution and percentages |
| Gauge | Score/rating values |
| Competitor Grid | Competitor names and metric data |
| Ranked Lists | Rankings and values |
| Scatter Plot | Data points and trends |
| Insight Cards | Insight texts and recommendations |
| Funnel | Conversion steps and values |
| Content Blocks | Free text and analysis |
| Tables | Table data and compilations |
Cost
25 credits per generation (1 Gemini AI call).
Tips
- Longer reports yield richer podcast scripts — more data means more to discuss
- Use "Podcast" style for marketing content and "Briefing" for internal reporting
- Combine with ElevenLabs to generate actual audio from the script
- The script can be manually edited after generation — copy, customize, and use
FAQ
Can I choose the language for the script? The script defaults to Norwegian. Switch to English in language settings for an English script.
How long does generation take? Typically 10-20 seconds, depending on report size.
Can I regenerate with a different style? Yes, click the Podcast button again and select a different style (podcast/summary/briefing).
Does it work with all report types? Yes. The tool supports all report types in NordicPulse — from competitive analyses to content strategies.
Last updated 2026-03-14