Reputation Keyword Generator — User Guide

What is Reputation Keyword Generator?

Reputation Keyword Generator maps all possible search phrases related to your brand name and generates content plans to dominate the branded SERP. The tool covers "brand + review", "brand + alternative", "brand + vs", "brand + pricing" and other reputation-related searches.

Based on Edward Sturm's strategy: create content for every single "brand + X" keyword so you own all of page 1 for your brand name.

How to Use the Tool

Step 1: Enter Brand Information

1. Go to Reputation Keyword Generator in the tools menu
2. Fill in the following fields:
   • Brand name (required) — The name of the brand you want to protect
   • Domain (optional) — Your website
   • Competitors (optional) — Comma-separated list of competitor names for comparison keywords
   • Industry (optional) — For industry-adapted keyword variants

Step 2: Generate Keywords

1. Click Generate reputation keywords
2. Wait while AI processes (typically 15-30 seconds)
3. The tool generates keywords across 6 categories

Step 3: Read the Report

The report contains several sections:

Keyword Clusters

Keywords are grouped into 6 categories:

1. Reviews and Experiences

   • "brand name review", "brand name experience", "brand name rating"
   • "is brand name good", "brand name recommendation"

2. Alternatives

   • "brand name alternative", "better than brand name"
   • "brand name vs competitor" for each competitor

3. Pricing and Terms

   • "brand name pricing", "brand name subscription", "brand name free"
   • "brand name discount", "brand name student discount"

4. Features and Products

   • "brand name features", "brand name integrations"
   • "brand name API", "brand name demo"

5. Trust and Legitimacy

   • "is brand name safe", "brand name scam", "brand name complaint"
   • "brand name privacy", "brand name GDPR"

6. Comparisons

   • "brand name vs competitor A", "brand name vs competitor B"
   • "brand name or competitor — which is best"

Each cluster shows:

• All generated keywords
• Estimated search volume (high/medium/low)
• Priority score

Content Plans

For each keyword cluster, AI generates a content plan:

• Page type — Blog post, landing page, comparison page, FAQ page
• Suggested title — SEO-optimized title
• Suggested URL — Slug suggestion
• Outline — Heading structure and main points
• Platforms — Where the content should be published (website, YouTube, etc.)
• Ranking tips — Specific SEO recommendations

Competitor Keywords

Separate keywords that include competitor names:

• "competitor vs brand name"
• "switch from competitor to brand name"
• "brand name vs competitor pricing"

Insights

AI-generated strategic recommendations:

• Which keywords should be prioritized
• Defensive vs. offensive strategies
• Timeline for content production

Step 4: Implement

1. Click Copy on each keyword cluster to export
2. Prioritize keywords with highest strategic importance
3. Create content based on content plans
4. Publish and monitor rankings
5. Run the tool again quarterly to discover new keywords

Best Practices

• Start with review keywords — "Brand + review" are often the most searched and important to own
• Create honest comparisons — "Brand vs competitor" pages that are objective rank better and build trust
• Use FAQ pages — For trust keywords like "is brand safe", FAQ format works well for featured snippets
• Update regularly — New competitors and product changes create new keywords
• Combine with Content Distribution Planner — Distribute brand defense content across platforms

FAQ

What is "brand defense" in SEO?

Brand defense means creating content that ranks for all search phrases related to your brand name — so you control the narrative.

How many keywords are generated?

Typically 30-60 keywords across 6 categories. The number depends on the number of competitors.

Does it work for Nordic brands?

Yes, the tool generates keywords in Norwegian and English, adapted to the market you operate in.

Can I export keyword lists?

Yes, copy keywords per cluster to clipboard for import into SEO tools.

How many credits does it cost?

50 credits per analysis. The Growth plan includes 500 credits per month.

Technical Information

• AI model: Gemini (via ai-proxy)
• Keyword categories: 6 (reviews, alternatives, pricing, features, trust, comparisons)
• Category: SEO Analysis
• Cost: 50 credits

Last updated 2026-03-15

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