Research Brief Generator — User Guide

What is Research Brief Generator?

Research Brief Generator designs a complete research architecture for you — with phases, research questions, recommended tools and success criteria. You get a structured plan ensuring you investigate the right things, in the right order, with the right tools.

Cost: 10 credits per generation.

Why use this tool?

The most expensive mistake in analysis is investigating the wrong things. Without a plan you risk:

• Spending hours and hundreds of credits on data that does not answer the most important questions
• Missing important perspectives because you did not plan systematically
• Doing the same work twice because you do not know what has already been covered
• Using expensive analysis tools at the wrong time in the process

Research Brief Generator solves this by forcing you to think through the research architecture before you spend a single credit on the actual analysis.

How to use

Step 1: Fill in input

1. Go to Research Brief Generator in the tools menu
2. Fill in the following fields:

3. Click Generate research brief

Step 2: Read and evaluate the brief

The brief typically contains:

• Phases (3-5) — Logical sequence for the investigation
  • Each phase has a clear goal and deliverable
  • Phases build on each other
• Research questions — Precise questions you should investigate per phase
• Recommended tools — Which NordicPulse tools are best suited
• Risk assessment — What can go wrong and what to watch for
• Success criteria — What defines a successful result

Step 3: Use the brief

You can:

• Follow the plan step by step — Use the phases as a roadmap for the analysis work
• Copy to clipboard — Share with the team or paste into project tools
• Download as Markdown — Save as a file for further use

Example: Complete brief

Input:

• Topic: "Why has organic traffic dropped?"
• Domain: fjordstore.no
• Industry: E-commerce
• Goal: "Find the cause of 30% traffic decline and create a recovery plan"

Typical output:

Phase 1: Technical audit

• Goal: Identify technical issues that may cause traffic decline
• Questions: Are there crawl errors? Has indexing status changed? Have Core Web Vitals worsened?
• Tools: Site X-Ray, Technical SEO Analyzer
• Deliverable: List of technical errors sorted by severity

Phase 2: Competitor analysis

• Goal: Understand if the traffic loss is caused by own decline or competitor growth
• Questions: Have competitors strengthened? Have they published new content in your key areas?
• Tools: Nemesis Protocol, Competitive Overview Report
• Deliverable: Competitor benchmark with traffic and visibility trends

Phase 3: Content analysis

• Goal: Evaluate if existing content is still relevant and competitive
• Questions: Which pages lost the most traffic? Is content outdated? Are there topic gaps?
• Tools: Content Authority Engine, Topical Map
• Deliverable: Prioritized list of content to update, remove or create

Tips for a better brief

• Be specific with goals — "Find out why traffic dropped" is much better than "Analyze SEO"
• Specify industry precisely — "B2B SaaS for accounting" gives a better plan than just "IT"
• Include domain — With a domain, the AI can suggest more relevant tools
• Use the brief as a checklist — Check off phases as you complete them

FAQ

Does it suggest actual NordicPulse tools? Yes. The AI knows the tool portfolio and connects the right tool to the right research question.

Can I regenerate for a different plan? Yes. Click generate again for a new brief. The AI creates a unique plan each time.

Does it work for all industries? Yes. The AI adapts the plan based on the industry you provide — e-commerce, SaaS, local business, agency, etc.

Can I use the brief for clients? Absolutely. The brief works as a professional document you can present to the client before starting work.

Technical details

Last updated 2026-03-15

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