Review Velocity Tracker — User Guide
What is Review Velocity Tracker?
Review Velocity Tracker measures how fast you and your competitors collect Google reviews. You get a velocity score, industry benchmarks, and a complete incentive strategy with ready-to-use scripts.
How to use
Step 1: Fill in the form
- Go to Tools → Local SEO → Review Velocity Tracker
- Enter your business name
- Enter your city
- Add competitors (comma-separated, optional)
- Select your industry from the dropdown
- Optionally enter your monthly review count (if known)
- Click Measure review velocity
Step 2: Confirm credit usage
The tool costs 30 credits.
Step 3: Read the results
- Velocity score (0-100) — Your speed compared to competitors and industry
- Profile cards — Total reviews, rating, monthly velocity, and trend per business
- Gap to leader — How many reviews you need to catch the leader
- Months to overtake — Estimated time based on current velocities
- Incentive strategy — Target, bonus per review, monthly cost, and ROI
- Scripts — What staff say to the customer + follow-up SMS
- Recommendations — Prioritized actions
Industry benchmarks
| Industry | Average/month | Top performers/month |
|---|---|---|
| Restaurant/café | 8 | 25 |
| Hotel/lodging | 12 | 40 |
| Healthcare/medical | 4 | 15 |
| Retail/store | 5 | 20 |
| Services/trade | 3 | 12 |
| Automotive/workshop | 4 | 15 |
| Fitness/gym | 6 | 20 |
Incentive strategy
Inspired by The Edward Show: give employees a bonus ($10-30) for each customer they ask for a review. The tool calculates:
- Target per month — How many reviews you should aim for
- Bonus per review — Recommended amount based on industry
- Monthly cost — Total investment
- ROI — Expected return
- Script — What staff say after completing a job
- Follow-up — SMS/email 24 hours after the job
Tips
- Add competitors to see relative velocity
- Select the right industry for relevant benchmarks
- Enter your monthly review count if you have the numbers for more precise analysis
- Copy scripts directly and share with staff
Pricing
30 credits per analysis.
Related tools
- GBP Competitor Audit — Compare your entire GBP profile with competitors
- Review Strategy Generator — Complete review strategy with response templates
- GBP Optimizer — Full profile audit
Last updated 2026-04-09