Share of Voice Dashboard — User Guide

What is this?

Share of Voice Dashboard measures your brand's visibility share across organic search, AI search, paid search, social media, and referral in Nordic markets. Compare yourself against competitors across multiple channels.

Inspired by Semrush and Ahrefs Share of Voice metrics.

How to use

1. Enter brand and domain — e.g. "Vipps" and "vipps.no"
2. Select industry — e.g. "Fintech" or "SaaS"
3. Select country — Norway, Sweden, Denmark, Finland, or all Nordics
4. Add competitors (optional) — Up to 5 competitors
5. Analyze visibility — Click the button and wait for the AI analysis

What's in the results?

• Overall SOV — Total visibility share as a percentage
• Channel breakdown — Your share vs. competitors per channel with trend indicator
• Keyword groups — Visibility gap between you and top competitor
• Competitor profiles — Strengths, weaknesses, and channel breakdown per competitor
• Strategic insights — AI-generated observations
• Growth opportunities — Specific opportunities to increase visibility

Data integrity

All data is AI-estimated. Badge: AI-Estimate. For live data, combine with our DataForSEO tools.

Price

20 credits per analysis.

Technical

• Route: /app/tools/share-of-voice-dashboard
• Type: Suite Runner (paid, requires authentication)
• AI model: aiProxy.gemini() (authenticated)
• Credits: 20

Last updated 2026-03-19

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