Is this tool really free?

Yes, GBP Profile Audit is completely free. We ask for your email to send the full report, but the tool requires no payment or subscription.

Does the tool connect to my Google Business Profile?

No, the tool does not use Google APIs directly. You fill in information about your profile manually, and the AI analyzes it against Google's official 2026 checklist.

What do the score and grade mean?

The score (0-100%) shows how complete your profile is based on 25+ checkpoints. The grade (A+ to F) gives a quick summary. A+ means 90%+ coverage, F means below 35%.

Which industries are supported?

The tool has industry-specific checkpoints for restaurant, service business, hotel, retail, healthcare/clinic, and a general category for other industries.

How does GBP affect AI Overviews?

Google uses GBP data directly in AI Overviews responses. Businesses with complete profiles, fresh posts, and good reviews have a higher chance of being recommended by Google's AI.

GBP Profile Audit

Free AI-powered review of your Google Business Profile based on Google's 2026 checklist. Find missing fields and get a prioritized action plan.

Data verified: August 2026

What is GBP Profile Audit?

GBP Profile Audit is a free AI-powered tool that scores your Google Business Profile against Google's 2026 Best Practices checklist. You get a detailed overview of what's missing, what's working, and what to prioritize first. The tool checks 25+ checkpoints across six categories: core information, reviews and trust, visual content, activity and freshness, vertical-specific features, and AI and social signals. A complete Google Business Profile is critical for local search visibility in 2026, especially with Google AI Overviews now using GBP data directly in their responses.

How It Works

Enter business info — Provide business name, industry, and as many profile details as possible.
AI analyzes your profile — We check 25+ checkpoints based on Google's 2026 Best Practices Playbook.
Get your action plan — See your score, missing fields, and prioritized actions to improve visibility.

Frequently asked questions

Is this tool really free?: Yes, GBP Profile Audit is completely free. We ask for your email to send the full report, but the tool requires no payment or subscription.
Does the tool connect to my Google Business Profile?: No, the tool does not use Google APIs directly. You fill in information about your profile manually, and the AI analyzes it against Google's official 2026 checklist.
What do the score and grade mean?: The score (0-100%) shows how complete your profile is based on 25+ checkpoints. The grade (A+ to F) gives a quick summary. A+ means 90%+ coverage, F means below 35%.
Which industries are supported?: The tool has industry-specific checkpoints for restaurant, service business, hotel, retail, healthcare/clinic, and a general category for other industries.
How does GBP affect AI Overviews?: Google uses GBP data directly in AI Overviews responses. Businesses with complete profiles, fresh posts, and good reviews have a higher chance of being recommended by Google's AI.

Try GBP Profile Audit free