NAP stands for Name, Address, Phone. It's the basic contact information that Google uses to verify that a business is real and trustworthy.

Why is NAP consistency important?

Google uses NAP consistency as a trust signal. Inconsistent listings (e.g., different phone number on Google vs. Yelp) can confuse search engines and lower local rankings.

Which directories are checked?

We check 12 directories including Google Business Profile, Yelp, Facebook, LinkedIn, Apple Maps, Bing Places, TripAdvisor, Yellow Pages, Better Business Bureau, your website, Nextdoor, and Foursquare.

Does NAP consistency affect AI Overviews?

Yes, Google AI uses NAP data from multiple sources to verify business information. Inconsistent data can prevent your business from being recommended in AI-generated responses.

NAP Consistency Checker

Free AI-powered check of whether your business name, address, and phone (NAP) are consistent across directories and websites.

Data verified: August 2026

What is NAP Consistency Checker?

NAP Consistency Checker is a free AI-powered tool that checks whether your business name, address, and phone number (NAP) are consistent across important directories and websites. Inconsistent NAP data is one of the most common causes of poor local ranking. The tool analyzes 12 directories including Google Business Profile, Yelp, Facebook, LinkedIn, Apple Maps, Bing Places, and more. For each directory, we check if name, address, and phone match the canonical information you provide.

How It Works

Provide correct NAP — Enter your business's correct name, address, and phone number. Add website and company number for better analysis.
AI checks directories — We analyze likely inconsistencies against 12 important directories and platforms including Google, Yelp, Facebook, and Apple Maps.
Get action plan — Get a prioritized action plan with concrete steps to fix inconsistencies and improve local visibility.

Frequently asked questions

What is NAP?: NAP stands for Name, Address, Phone. It's the basic contact information that Google uses to verify that a business is real and trustworthy.
Why is NAP consistency important?: Google uses NAP consistency as a trust signal. Inconsistent listings (e.g., different phone number on Google vs. Yelp) can confuse search engines and lower local rankings.
Which directories are checked?: We check 12 directories including Google Business Profile, Yelp, Facebook, LinkedIn, Apple Maps, Bing Places, TripAdvisor, Yellow Pages, Better Business Bureau, your website, Nextdoor, and Foursquare.
Does NAP consistency affect AI Overviews?: Yes, Google AI uses NAP data from multiple sources to verify business information. Inconsistent data can prevent your business from being recommended in AI-generated responses.

Try NAP Consistency Checker free