How accurate are the numbers?

The numbers are based on experience-based averages from Nordic SEO projects. The medium line is the most likely outcome. For exact figures, you need an analysis of search volume in your specific industry.

What does the ROI number mean?

ROI (Return on Investment) shows how much profit you get per currency unit invested. An ROI of 1.5x means you get 1.50 back for every 1.00 spent on SEO. Above 1.0x is profitable.

Why do you have three scenarios?

SEO results vary depending on industry, competition and content quality. Three scenarios give you a realistic range — low (conservative), medium (likely) and high (optimistic) — so you can plan for different outcomes.

Should I choose Leads (B2B) or Sales?

Choose Leads (B2B) if your customers contact you via form, phone or email before purchasing. Choose Sales/E-commerce if you have direct online sales with a shopping cart and online payment.

What if the calculator shows negative ROI?

Then SEO may not be the right investment for you right now — and that's useful information. Consider paid advertising, CRO (conversion rate optimization) or content marketing as alternative strategies.

SEO ROI Calculator

Enter your numbers. We simulate Low / Medium / High scenarios over 12 months and show expected return.

Data verified: May 2026

What the tool does

Enter your numbers. We simulate Low / Medium / High scenarios over 12 months and show expected return.

When to use it

Use this tool before a relaunch, when you notice drops in AI visibility, or as part of the monthly AEO health check.

What you get

Concrete, prioritized actions you can implement directly. Results are labeled "Live" or "AI-Estimate" for full transparency.

Access

Completely free without registration. Rate limit per IP to prevent abuse. For tracking over time or batch runs, the Starter plan (499 NOK/mo, ~$46) unlocks it.

How to use SEO ROI Calculator

Three steps to a concrete result.

Enter the required information — Follow the form on the page — typically URL, brand name, or industry.
Wait for the analysis — The tool runs in the browser and uses AI models to produce the result in under two minutes.
Implement the actions — Follow the prioritized action plan. Start with anything marked "High impact".

Frequently asked questions

How accurate are the numbers?: The numbers are based on experience-based averages from Nordic SEO projects. The medium line is the most likely outcome. For exact figures, you need an analysis of search volume in your specific industry.
What does the ROI number mean?: ROI (Return on Investment) shows how much profit you get per currency unit invested. An ROI of 1.5x means you get 1.50 back for every 1.00 spent on SEO. Above 1.0x is profitable.
Why do you have three scenarios?: SEO results vary depending on industry, competition and content quality. Three scenarios give you a realistic range — low (conservative), medium (likely) and high (optimistic) — so you can plan for different outcomes.
Should I choose Leads (B2B) or Sales?: Choose Leads (B2B) if your customers contact you via form, phone or email before purchasing. Choose Sales/E-commerce if you have direct online sales with a shopping cart and online payment.
What if the calculator shows negative ROI?: Then SEO may not be the right investment for you right now — and that's useful information. Consider paid advertising, CRO (conversion rate optimization) or content marketing as alternative strategies.

Try SEO ROI Calculator free