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Ad Spend Watchdog

Daily anomaly detector for ad spend

What it does

Ad campaigns can go wrong without you noticing — a 40% CPC increase, a CTR collapse, or a budget burning out mid-day. Ad Spend Watchdog monitors your ad metrics daily and alerts you immediately when something deviates from the norm. By comparing today's metrics with the 7-day average, it detects anomalies like spend spikes, CTR drops, CPC surges and conversion problems.

The Problem

You discover ad problems too late.

• CPC increases only discovered at monthly report
• Budget exhaustion mid-day without warning
• CTR collapse can last days before anyone reacts
• Manual dashboard checking is time-consuming and forgotten

The Solution

Automatic daily monitoring with immediate alerts.

• 8 anomaly detectors: spend spike, CTR collapse, CPC surge, conversion drop etc.
• Comparison against 7-day average
• Industry benchmarks from 2026 data
• Prioritized alerts with severity and recommendations

Features

• Anomaly Detection: 8 types of anomalies: spend spike, CTR collapse, CPC surge, CVR crash, budget exhaustion, zero impressions etc.
• Health Score: Daily health score from 0-100 with letter grade (A+ to F).
• Benchmark Comparison: Compare your metrics against industry standards.
• Action Recommendations: Concrete actions to fix anomalies — in Norwegian and English.

How it works

1. Connect ad accounts: Connect Google Ads, Meta Ads or other platforms.
2. Daily scanning: Watchdog compares today's metrics against 7-day average and industry standards.
3. Receive alerts: Get immediate alerts with severity, description and recommended actions.

Why use Ad Spend Watchdog?

Most ad problems are discovered too late. A 25% CPC increase can cost thousands per day without anyone noticing. Ad Spend Watchdog eliminates this blind spot by monitoring your metrics continuously and alerting immediately.

The tool uses industry standards from 2026 data (INDUSTRY_BENCHMARKS) for context. A CPC of $15 may be normal for lawyers but alarming for e-commerce. By comparing against industry benchmarks, Watchdog provides meaningful alerts.

For agencies managing multiple client accounts, this is indispensable. Instead of checking 20 dashboards manually each morning, you get automatic alerts for accounts that actually need attention.

FAQ

Which anomalies are detected?

Spend spike (+30%), spend drop (-40%), CTR collapse (-25%), CPC surge (+25%), CVR crash (-30%), budget exhaustion (>90%), zero impressions, and cost-per-conversion spike (+35%).

How is the health score calculated?

Based on number and severity of anomalies. Perfect = 100, each anomaly deducts based on severity.

Which platforms are supported?

Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads.

Try Ad Spend Watchdog free