What is an unlinked brand mention?

When someone mentions your brand in an article or blog post without linking to your website. This is the easiest link building opportunity because the source already knows you — they just need a friendly reminder to add the link.

How often are new mentions checked?

The web is scanned continuously. You get real-time alerts for important mentions, and daily summaries for all new mentions.

What's the success rate for converting mentions to links?

Typically 30-50% success rate for unlinked brand mentions — much higher than cold outreach (5-10%). The source has already written positively about you, so adding a link is a small request.

Can I monitor competitors?

Yes, add competitor names and see all their mentions. Identify sources writing about competitors but not about you — potential link opportunities.

Which sources are monitored?

News articles, blogs, forums, social media, industry sites, directories and review sites. Covers the entire Nordic web plus international sources.

Linksagency

Mention Monitor

What it does

Tracks mentions of brand, competitors or keywords across the web. Alerts on new mentions and identifies link building opportunities from unlinked mentions.

Your brand is mentioned online without you knowing — and without linking back to you

Every time someone mentions your brand, a product or an empløyee online without linking to you, you lose a free backlink opportunity. Unlinked brand mentions are the lowest hanging fruit in link building — the source has already written about you, they just need the link. Without monitoring you never discover these opportunities.

Brand mentions without links that are lost backlink opportunities
No alerts when someone writes about you or your products
Competitor mentions you don't discover and can learn from
Negative mentions spreading without you being able to respond

Monitor all brand mentions and convert unlinked mentions to backlinks

Mention Monitor tracks mentions of brand, competitors or keywords across the web. Alerts on new mentions and identifies link building opportunities from unlinked mentions — the easiest form of link building.

Real-time brand monitoring across the entire web
Unlinked mention identification: find mentions without link to you
Automatic outreach suggestions to convert mentions to backlinks
Competitor monitoring: see when competitors are mentioned and by whom

Features

Real-time brand monitoring on web, social media and news
Unlinked mention detector with automatic outreach template
Competitor monitoring: track competitor mentions in real-time
Sentiment filter: prioritize positive mentions for link building

How it works

Enter brand name, product names and competitors to monitor
AI scans the web continuously and alerts on new mentions
Get prioritized list of unlinked mentions with outreach suggestions

Use cases

Link builders converting unlinked brand mentions to backlinks
PR teams monitoring brand mentions and media coverage
SEO teams identifying new link opportunities automatically

Why use Mention Monitor?

Unlinked brand mentions are the easiest and most effective form of link building. Success rate is 30-50% — five to ten times higher than cold outreach. The reason is simple: the source has already written about you and knows your brand. Asking for a link is a small, natural request. Mention Monitor finds these opportunities automatically.

Every unlinked mention is a lost backlink. If a journalist writes about your product in an article with DA 60+ without linking to you, you lose an extremely valuable backlink. Mention Monitor alerts you in real-time so you can contact the source while the article is still fresh — the probability of getting the link is highest in the first days.

Competitor monitoring reveals hidden opportunities. When a source writes about your competitor, it's a source interested in your industry. Mention Monitor identifies these sources so you can build relationships and get coverage — and links — from the same sources.

FAQ

What is an unlinked brand mention?: When someone mentions your brand in an article or blog post without linking to your website. This is the easiest link building opportunity because the source already knows you — they just need a friendly reminder to add the link.
How often are new mentions checked?: The web is scanned continuously. You get real-time alerts for important mentions, and daily summaries for all new mentions.
What's the success rate for converting mentions to links?: Typically 30-50% success rate for unlinked brand mentions — much higher than cold outreach (5-10%). The source has already written positively about you, so adding a link is a small request.
Can I monitor competitors?: Yes, add competitor names and see all their mentions. Identify sources writing about competitors but not about you — potential link opportunities.
Which sources are monitored?: News articles, blogs, forums, social media, industry sites, directories and review sites. Covers the entire Nordic web plus international sources.

Try Mention Monitor free