How often should I publish GBP posts?

Minimum weekly. GBP posts expire after 7 days, so weekly publishing ensures the profile always has active content. 2-3 posts per week is optimal for most industries.

Which post types work best?

Offers and promotions have highest engagement. Then news and updates. Events work well for seasonal businesses. The tool varies post types for optimal effect.

Do GBP posts affect local ranking?

Yes, Google confirms that GBP activity is a ranking factor. Businesses publishing regularly rank higher than inactive profiles — especially in Local Pack (the map).

Can I customize the posts?

Yes, all generated posts are editable. AI creates a draft based on industry and season, and you can customize text, images and CTA before publishing.

What about images for posts?

The tool suggests image types for each post (product photo, team photo, location photo). GBP posts with images get 35% more engagement than posts without.

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GBP Annual Planner

What it does

Generates a content calendar with optimized Google Business Profile posts. Adapts to season, local events and industry trends.

Your GBP profile is inactive — and Google rewards active businesses

Google Business Profile posts expire after 7 days. Businesses publishing regularly rank higher in local searches than inactive profiles. But creating posts consistently is time-consuming, and most forget after a few weeks. The result is a dead profile signaling to Google that the business is inactive.

Inactive GBP profile signaling to Google the business is passive
Posts expiring after 7 days without new ones to replace them
No content plan for GBP — publishing happens randomly or never
Competitors with active profiles ranking higher locally

Automatic content calendar with optimized GBP posts for the entire year

GBP Planner generates a complete content calendar with optimized Google Business Profile posts. Adapts to season, local events, industry trends and your services — so you always have ready content for publishing.

Complete content calendar with weekly GBP posts
Seasonal content: Christmas, Easter, summer, local events
Industry-adapted posts based on your services and offers
CTA optimization: each post with call-to-action

Features

Automatic generation of weekly GBP posts for the entire year
Season calendar with local events and holidays
Post types: offers, news, events and updates
CTA optimization with action buttons for each post

How it works

Enter industry, services and relevant local events
AI generates a complete content calendar with weekly posts
Edit, approve and publish posts directly from the calendar

Use cases

Local businesses wanting to keep GBP profile active without much work
Marketers planning local content strategy
SEO agencies delivering GBP content services to clients

Why use GBP Planner?

Google Business Profile is the most important local marketing channel — but most businesses neglect it. An active GBP profile with weekly posts ranks significantly higher in Local Pack than an inactive profile. GBP Planner makes it easy to keep the profile active with minimal effort.

Seasonal content is critical for local businesses. A flower shop should publish about Valentine's Day in January, a plumber about frost damage in November. GBP Planner knows the seasons and generates relevant content at the right time — so you're always ahead of competitors.

Consistency is more important than perfection. A good enough post published weekly beats a perfect post published once a quarter. GBP Planner ensures consistency by having ready content — you just need to approve and publish.

FAQ

How often should I publish GBP posts?: Minimum weekly. GBP posts expire after 7 days, so weekly publishing ensures the profile always has active content. 2-3 posts per week is optimal for most industries.
Which post types work best?: Offers and promotions have highest engagement. Then news and updates. Events work well for seasonal businesses. The tool varies post types for optimal effect.
Do GBP posts affect local ranking?: Yes, Google confirms that GBP activity is a ranking factor. Businesses publishing regularly rank higher than inactive profiles — especially in Local Pack (the map).
Can I customize the posts?: Yes, all generated posts are editable. AI creates a draft based on industry and season, and you can customize text, images and CTA before publishing.
What about images for posts?: The tool suggests image types for each post (product photo, team photo, location photo). GBP posts with images get 35% more engagement than posts without.

Try GBP Annual Planner free