Local SEOagency
Lost Pin Hunter
What it does
Runs one live local pack lookup from every point in a grid around your address and shows where you actually appear. If the centre of gravity for your visibility sits somewhere else entirely, that is a sign the map pin is in the wrong place.
You do not know whether you are visible on your own street
Google Maps visibility varies street by street. One position check from the city centre says nothing about what a customer three kilometres away sees. And if the map pin sits wrong, you can be invisible exactly where your customers are while ranking fine somewhere you have never been.
- One ranking check says nothing about how visibility varies geographically
- A misplaced map pin gives visibility in the wrong area, with nothing looking wrong
- Google does not reveal which coordinates it has stored for your business
- Without per-point measurement you cannot tell placement problems from competition
Measure visibility point by point, and see where the centre of gravity sits
The tool queries Google Maps from 9, 25 or 49 coordinates around the address you enter and records your local pack position for each point. From that it reads one number: how far from your address the centre of gravity for your visibility sits.
- One live lookup per coordinate, no estimates and no filled-in numbers
- Points the data source did not answer are excluded, not counted as «not visible»
- Four possible conclusions, including «too few points measured to conclude»
- The grid is shown as a map, so you can see which areas fall short
Features
- A 3x3, 5x5 or 7x7 grid around a coordinate you choose
- Local pack position per point, retrieved from Google Maps
- Centre of gravity for visibility, weighted by position
- Coverage, so you can see how much of the grid was actually measured
How it works
- Enter business name, keyword, coordinate and the grid size you want
- The tool queries Google Maps from each point and records your position
- You get the centre of gravity, the distance from your address and the grid map
Use cases
- Local businesses that suspect the map pin sits wrong
- Agencies wanting to show a client where visibility actually ends
- Businesses that have just moved and want to check that Google followed
Why use Lost Pin Hunter?
A position check gives you one number. This gives you a map. The difference matters because local visibility is not a single value — it varies block by block, and a business can rank first downtown and be gone three kilometres away, where half its customer base lives.
The cause people rarely consider is that the map pin sits wrong. It happens after a move, after merging duplicate listings, and sometimes with no explanation at all. Nothing looks wrong in Google Business Profile, and you find it only by measuring where visibility actually sits.
The tool does not claim more than it can know. It cannot read the coordinates Google has stored, so it says «your visibility centres X km from here» and lets you check the pin yourself. A tool that instead declared the pin hijacked would be right sometimes and send you chasing the wrong thing the rest.
FAQ
- Can the tool see where my map pin actually sits?
- No. Google offers no open access to the coordinates it has stored for a business. What the tool measures is where you are visible, and how far that is from the address you enter. A large distance is evidence that the pin sits wrong, not proof.
- What does «your visibility centres 4 km from here» mean?
- That your results collectively sit 4 km from the address you entered. That can mean the map pin sits there, but it can also reflect competition: if the area around your address is densely held by stronger competitors, your visibility is pushed outward with nothing wrong with the placement. Check the pin in Google Business Profile before concluding.
- What if I am not visible at any of the points?
- Then the tool says exactly that, and nothing more. Being invisible everywhere says nothing about where the pin sits — you may be newly registered, filtered out, or outranked for that keyword. That is a different conclusion from «the pin has moved», and they are kept apart deliberately.
- Why does 7x7 cost more than 3x3?
- Because 49 points are 49 paid lookups against the data source, against 9 for a 3x3. The price follows the cost: 5, 10 and 20 credits.
- What happens if the data source does not answer for some points?
- They are shown as unmeasured and excluded from every denominator. A tool that looks for absence must separate «we measured and found nothing» from «we did not get to ask», or you read a provider failure as a finding. Coverage shows how much of the grid was actually measured.
Try Lost Pin Hunter free