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Topic Gravity

What it does

Analyzes how much "gravity" a topic has — total search volume, number of related keywords, competition and commercial potential.

You invest in topics without knowing if they're big enough to be worth the effort

Building topical authority requires significant content investment — but not all topics are equally valuable. Some topics have enormous "gravity": thousands of related keywords, high commercial value and growing interest. Others look promising on the surface but have limited search volume and few related keywords. Without measuring a topic's total gravity you risk investing in the wrong topic.

• No measurable overview of a topic's total search potential
• Investing in topics that turn out to have too little search volume
• Cannot compare topics objectively to prioritize correctly
• Lacking insight into commercial potential and competition level per topic

Measure the total gravity of any topic before you invest

Topic Gravity calculates a topic's total "gravity" in search — a composite score based on total search volume, number of related keywords, commercial intent, competition level and growth trend. You get one number telling you whether the topic is worth investing in.

• Gravity score 0-100 based on five factors
• Total search volume: sum of all related keywords in the topic
• Commercial value: estimated CPC and conversion intent
• Growth trend: is interest in the topic increasing or decreasing over time

Features

• Five-factor gravity calculation with weighted composite score
• Topic comparison: compare up to 5 topics side by side
• Keyword universe: see all related keywords making up the topic's gravity
• ROI estimate: estimated traffic and value from achieving topical authority

How it works

1. Enter one or more topics you're considering investing in
2. AI analyzes the search landscape and calculates gravity score for each topic
3. Compare topics and choose those with best balance between gravity and competition

Use cases

• Businesses considering expanding into new topic areas
• SEO strategists needing to prioritize between multiple potential content investments
• Startups looking for niches with high gravity and low competition

Why use Topic Gravity?

Choosing the right topic to invest in is the most important strategic decision in SEO. Wrong topic means months of content production yielding minimal returns. Right topic means every content piece builds toward a valuable position. Topic Gravity gives you the data foundation to make this decision with confidence — instead of gut feeling.

Most evaluate topics based on a single keyword. But a topic's value lies in the entire keyword universe around it. "Heat pump" may have 10,000 searches/month, but the entire topic — including all variants, questions and related terms — may have 500,000 searches/month. Topic Gravity reveals this hidden value so you see the full picture.

For businesses considering new focus areas, Topic Gravity is invaluable. Instead of guessing whether a new topic is worth investing in, you get concrete numbers: total search volume, commercial value, competition level and growth trend. It's like getting a market analysis for the search market — in seconds instead of weeks.

FAQ

What does "gravity" mean in an SEO context?

Gravity is a measure of how much a topic "pulls" in search — total search volume, number of related keywords, commercial value and growth. A topic with high gravity has many keywords, high commercial value and growing interest. It's like a planet pulling traffic toward it.

What is a good gravity score?

Above 70 is excellent — the topic has great potential. 50-70 is good — worth investing in. 30-50 is moderate — can be worth it in niches with low competition. Below 30 is low — consider whether the effort is worth it. But the score must always be seen in context with competition.

Can a topic have high gravity but be wrong for me?

Yes, absolutely. "Heat pump" has high gravity, but if you sell software it's irrelevant. The gravity score must be combined with relevance to your business. The tool lets you filter by industry to ensure relevance.

How do I use this to choose between topics?

Compare gravity score with competition level. The ideal is high gravity + low competition. Use the "gravity per competition" ratio to find the most profitable topics. A topic with score 60 and low competition is better than score 90 with extreme competition.

Does gravity change over time?

Yes, topic gravity changes. "AI" has increased dramatically in gravity in recent years, while "fax" has declined. The tool shows the growth trend so you can invest in topics with increasing gravity — and avoid those with declining.

Try Topic Gravity free