SEO Analysisfreelancer

Attention Map

What it does

Generates AI-based attention maps showing where users most likely focus their gaze on your website — so you can place important elements, CTAs and content where they get the most attention.

You place important elements on the website based on guessing — and lose conversions because users do not see them

Most websites are designed based on æsthetics and conventions, not on actual user behavior. CTA buttons are placed where the designer thinks they look good, not where users actually look. Important information is hidden below the fold or in low-attention areas. The result is that users scroll past the most important elements without noticing them — and the conversion rate suffers. Traditional eye-tracking studies cost tens of thousands and take weeks to complete.

• Invisible CTAs — your conversion buttons are placed in areas where users do not look, and you lose potential customers without knowing why
• Wasted above-the-fold — the most valuable area on the website is used for decorative elements instead of conversion-driving content
• Expensive eye-tracking — traditional eye-tracking studies cost 50,000-200,000 NOK and take 4-8 weeks, making it unrealistic for most businesses
• Design decisions based on guessing — without data on user attention you make design decisions based on gut feeling and personal preferences

Get AI-generated attention maps showing exactly where users look — in seconds, not weeks

Attention Map uses advanced AI models trained on millions of eye-tracking data points to predict where users most likely focus their gaze on your website. You get a visual heatmap showing high, medium and low attention areas — along with concrete recommendations to move important elements to higher attention areas.

• Heatmap: generates a visual heatmap showing the attention distribution on the website — red for high attention, blue for low
• Element analysis: identifies specific elements (CTAs, headings, images, forms) and assesses whether they are placed in high or low attention areas
• Optimization suggestions: provides concrete recommendations to move, resize or redesign elements to increase visibility and conversion rate
• Comparison: compare before and after versions to see how changes affect the attention distribution

Features

• Mobile and desktop: generate separate attention maps for mobile and desktop — because users look at completely different places depending on device
• Scroll depth: shows how far down the page users typically scroll and where attention drops off — so you know what needs to be above the fold
• A/B testing: compare two design versions side by side and see which gets more attention on the most important elements
• Industry benchmarks: compare your attention distribution with industry standards — so you know if your website performs above or below average

How it works

1. Upload a screenshot or enter the URL of the website you want to analyze — the tool generates an attention map in under 30 seconds
2. View the heatmap with high, medium and low attention areas — and identify if important elements are placed where users actually look
3. Follow the optimization suggestions to move CTAs, headings and other important elements to areas with higher attention

Use cases

• Conversion optimization — place CTA buttons, forms and offers in high-attention areas to increase conversion rate without changing the offer itself
• Landing page design — validate landing page design before launch by ensuring the most important elements get the most attention
• E-commerce — optimize product pages by placing price, buy button and important product details where users actually look

Why use Attention Map?

Attention is the scarcest resource on the web. Users spend an average of 5-7 seconds deciding whether to stay on a website. In that time they scan specific areas — and if your most important elements are not in those areas, you lose them. Attention Map shows you exactly where users look, so you can place the most important things where they matter most.

Data beats design intuition. Even experienced designers are wrong about where users look. Designers and users often focus on completely different areas. Attention Map gives you objective data that replaces guessing with insight — and the result is higher conversion rates and better user experience.

Quick ROI on design changes. Small adjustments in element placement can have large effects on conversion rate. By moving a CTA button from a low-attention area to a high-attention area you can increase conversion by 20-50% — without changing the offer or design otherwise.

FAQ

How accurate are the AI attention maps?

Our AI models are trained on millions of real eye-tracking data points and have a correlation of 85-92% with actual eye-tracking studies. This is accurate enough to make informed design decisions — and much faster and cheaper than traditional studies.

Can I analyze competitor websites?

Yes. You can analyze any website by entering the URL. This is useful for seeing how competitors place their most important elements and identifying opportunities to do better on your own site.

Does this work for all types of websites?

Yes. Attention Map works for landing pages, product pages, blog posts, home pages, checkout pages and all other types of websites. The AI model automatically adapts to different layout types and content structures.

How often should I analyze the website?

We recommend analyzing the website after each major design change, when launching new landing pages and quarterly for existing pages. User behavior changes over time, so regular analysis ensures the design remains optimal.

Try Attention Map free