Strategygrowth
Content Silo Planner
What it does
Builds a silo tree directly from URL structure in the sitemap, compares against a competitor, and uses AI to prioritize which silos you should strengthen first.
You have no overview of the actual silo structure on your website
Most websites grow organically without deliberate silo planning. The result is a flat structure where search engines don't understand the connections between pages, and topical authority is poorly distributed.
- URL structure has grown organically without deliberate silo architecture
- No visual overview of how content is organized in hierarchies
- Impossible to compare your structure against the competitor's without automation
- Don't know which silos need more articles to build authority
Automatic silo visualization with competitor comparison and AI prioritization
Content Silo Planner builds the silo tree directly from URL hierarchy in the sitemap. You see exactly how your website is structured, how it compares with the competitor, and which silos AI recommends you prioritize.
- Visual silo tree showing URL hierarchy with article count per level
- Side-by-side competitor comparison via bar charts
- AI-ranked silos with priority level, reasoning and suggested articles
- CSV export for sharing with content team and developers
Features
- Automatic silo tree from URL segments (e.g. /blog/seo/technical → blog → seo → technical)
- Competitor comparison with bar charts per silo
- AI prioritization with reasoning and suggested number of new articles
- Three tabs: Silo Tree, Comparison and Prioritization
How it works
- Enter your domain and optionally a competitor's domain
- The tool fetches the sitemap and builds a silo tree based on URL segments
- Receive a visual tree, competitor comparison and AI-prioritized plan
Use cases
- Information architects planning site structure
- SEO leads wanting to understand silo distribution on own and competitor sites
- Content teams needing a visual overview of content structure
Why use Content Silo Planner?
Search engines use URL structure as a strong signal to understand topical relationships. A website with clear silos (/seo/technical-seo, /seo/content-seo) sends clear signals about topical authority, while a flat structure (/article-1, /article-2) does not.
Content Silo Planner shows you the actual structure as search engines see it — not as you think it is. Many discover their URL hierarchy is flatter than expected, with content spread without structure.
Use the tool together with Internal Link Auditor to ensure silos are also linked internally. Good silos without internal link structure provide limited effect.
FAQ
- What's the difference between this and Topical Authority Gap Analyzer?
- Content Silo Planner builds silos from URL structure (folder structure), while Topical Authority Gap Analyzer uses AI to classify pages by content topic. Use both for a complete picture.
- What if the website has a flat URL structure?
- The tool will show all pages under one or few silos. This is an important insight in itself — it suggests the URL structure should be reorganized for better silo effect.
- Does the competitor need to have a sitemap?
- Yes, the comparison feature requires both domains to have accessible sitemaps. Without a competitor, you can still see your own silo structure.
- What do the priority levels mean?
- Critical = large silo with low coverage vs. competitor. High = important silo with improvement potential. Medium = moderate gap. Low = good coverage already.
- Can I use this for e-commerce sites?
- Yes, the tool works for all types of websites with sitemaps — blogs, e-commerce, SaaS sites and corporate sites.
Try Content Silo Planner free