What does an entity ID card contain?

Official name, entity type (Organization, Person, Brand), key attributes (founded, location, industry), relationships (founders, products, competitors) and suggestions for sources that should confirm the details.

How do I use the ID card?

As foundation for schema markup on the website, to ensure consistency in citations, and as reference document for all entity optimization.

Can I edit the ID card?

Yes, the ID card is a starting point. You can add, remove or change attributes and relationships based on your knowledge of the brand.

How does this differ from Knowledge Panel Architect?

Entity Identity Card structures the brand's entity data. Knowledge Panel Architect uses this data (and more) to create a plan for achieving a Google Knowledge Panel.

Does the tool check the details against the sources?

No. The tool fetches no pages and looks nothing up in registries — it only sees what you paste in. It can point out which sources should agree, but the verification itself is up to you.

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Schema Identity Card (JSON-LD)

What it does

Structures your brand entity data: name, type, attributes, relationships and which sources should confirm them. Foundation for schema markup and entity work.

Your brand lacks a structured entity identity

Structured data helps Google understand who you are. Without a consistent set of entity attributes — name, type, relationships, sources — different systems interpret your brand differently.

No unified overview of brand entity data across platforms
Inconsistent attributes (name, type, description) in different sources
Missing relationships to other entities weaken knowledge graph position
Schema markup is incomplete because entity data isn't documented

A single ID card for your brand entity

Entity Identity Card takes the information you provide and sets it up as a structured entity profile: official name, entity type, key attributes, relationships to other entities, and which sources should confirm the details. It becomes the reference document for further entity work.

A single entity profile with the attributes Google and AI models look for
Relationship map of connections to industry, founders, products and competitors
Suggestions for which authoritative sources should confirm each detail
Export to schema markup (JSON-LD) ready to add to your website

Features

Structured entity profile with name, type, attributes and description
Relationship map with connections to people, organizations and concepts
Consistency check of names and attributes in the information you provide
Schema markup export (JSON-LD) ready for implementation

How it works

Paste in brand name, web address and basic facts about the business
The AI structures the details into an entity profile with attributes and relationships
Get the ID card with schema markup export, and verify the details before publishing

Use cases

Brands starting entity optimization and needing a starting point
SEO teams implementing schema markup and needing structured entity data
Agencies documenting clients' entity status as part of an AEO strategy

Why use Entity Identity Card?

Entity optimization starts with defining who you are — structured and consistent. Entity Identity Card is the first step: a single document defining the brand's entity identity with the attributes, relationships and sources Google and AI models need to understand you.

The ID card solves a common problem: inconsistency. Perhaps your website says "Fjordbakeriet AS", LinkedIn says "Fjord Bakeriet", and Proff.no says "Fjordbakeriet as". These inconsistencies make entity recognition harder. The ID card establishes the canonical version of all attributes, so you can correct the places that differ.

The practical value is immediate: the schema markup export gives you JSON-LD code you can add to the website today. The code tells Google that your brand is a specific entity with defined attributes and relationships. Read through the fields before publishing — the tool builds on what you provided, and the details should match what other sources say.

FAQ

What does an entity ID card contain?: Official name, entity type (Organization, Person, Brand), key attributes (founded, location, industry), relationships (founders, products, competitors) and suggestions for sources that should confirm the details.
How do I use the ID card?: As foundation for schema markup on the website, to ensure consistency in citations, and as reference document for all entity optimization.
Can I edit the ID card?: Yes, the ID card is a starting point. You can add, remove or change attributes and relationships based on your knowledge of the brand.
How does this differ from Knowledge Panel Architect?: Entity Identity Card structures the brand's entity data. Knowledge Panel Architect uses this data (and more) to create a plan for achieving a Google Knowledge Panel.
Does the tool check the details against the sources?: No. The tool fetches no pages and looks nothing up in registries — it only sees what you paste in. It can point out which sources should agree, but the verification itself is up to you.

Try Schema Identity Card (JSON-LD) free